Double eleven effect interpretation: LED lighting electricity supplier pros and cons analysis

The sword has a double-edged sword, everything in the world has a double-edged sword, double 11 is a "light" and "sinister" of the "sword""! With the prevalence of the Internet, online shopping has become the preferred way for young consumers now, with active thinking, 80 90 interesting associations, often inadvertently create a "miracle", November 11th "singles day" arrival is one of the. Yesterday, the double eleven Shopping Festival can be the most in the history of Tmall, a record sales of 10 billion in 38 minutes, the LED lighting industry, this year is the biggest meal, OPPLE lighting and FSL champion this year, according to the official website of OPPLE micro-blog in the early morning of November 11th revealed that in 26 minutes in 2014 double eleven start, OPPLE began to break 10 million record, firmly occupy the first sales of building materials industry. As of 8:45, OPPLE transactions amounted to 41 million 170 thousand.

Advantages and disadvantages of perspective

Along with the network grew up in a generation, in the visible tomorrow will become China's purchasing power of the strongest groups. They were born in 85, floating 30, as saying, this is the age of marry and settle down. The establishment of the industry, with a home, the early years have been numerous online business platform to cultivate a deep-rooted consumer habits. If they had seen it before, they could not afford it No matter how today, at least in the future, they must be able to see, but also afford. Therefore, the electricity supplier this market, it is bound to become the backbone of social consumption as 85 generations continue to go down the huge.

1, price advantage. Because there is no real business operating costs, goods on the Internet can save rental shops, recruit employees, storage, storage and a series of charges, especially for the lighting industry, like lamps lanterns, crystal lamp of this type, covering a large space, large storage requirements, undoubtedly increased the burden on businesses, and there is no business shop this problem, so the total than the average prices of similar goods shopping malls cheaper, generally in the 7-8%, some even cheaper, many consumers in the purchase of the lamp needs immediately to browse products on the site, will see the backlog of items in the shopping cart, waiting for the arrival of a one-time double 11 buy, regardless of its price really sell, so family discount, for consumers is "earn".

2, buy can give consumers a superior psychology. This reporter interviewed a young minority businesses, they are 11 pairs of such online shopping carnival, said most of them will not miss, including the author want to buy a friend around the lights, for the purchase of lamps are not unfamiliar. It seems that the word "online shopping" has become the label of "Earth man", and a young man who doesn't know what to do online can prove that he comes from outer space. When asked why love through online shopping, many people will reflect a fancy goods online, order will have a sense of excitement and anticipation of the commodity, especially for lighting buyers, mostly home products or lighting accessories, in receipt of goods through the logistics will also have a sense of superiority arise spontaneously. Such psychological reflection makes more and more consumer choice through the network and hot sales to make a purchase, consumers are more, the "Carnival" duration will be longer, which put out a "greater profit cake".

3, online shopping allows consumers to overcome the limitations of time and space. The current fashion men and women, busy during the day, no more time to go shopping, see the product, so online shopping has become the first choice. Online complete category, can enjoy, also is not limited by time; logistics is awesome, overcome the limitation of the space, to buy Lamps on the tall, do not need to run around here and there, direct online orders, not laborious, not the cost of oil, the courier to send home the product directly to the door, which undoubtedly has great appeal to with "inert" consumers.

Pros and cons

1, the goods do not board, hoping to become disappointed. Online shopping can only see the product photos, its size, color and other aspects of the problem without scrutiny scrutiny, for consumers to get real when there will be differences and ideal products. If you encounter a poor reputation of the seller, the product will not even appear in the case of goods not board, this time I want to save trouble but more things, involving returns, refunds and even rights issues. Furthermore, the lighting lighting products are also available to install the same problem for consumers to buy a headache, most of the stores will have home installation services, and the shop is very small, which is also a major blind spot restricting network sales.

2, the high rate of transport damage, subsequent rights trouble and difficult. Many people must be considered before lighting electricity providers do is for the transportation problem of lighting, whether it is business or buyers, once damaged during transport, the interests of both sides equally hurt, for the third party liability is troublesome and difficult.

3, expedience is short-sighted. According to a Zhongshan foreign lighting company surnamed Zhao responsible person said, for this double 11 online shopping carnival is not too much too much to hope, the Chinese style consumer indeed has the formidable strength, but it is difficult to become a fashion consumption, when the flow of consumption, after all, the ultimate goal is to profit businesses, in the first few years can rise through the price of the price or the real deal price promotion sales, can only temporarily conform to just, rational consumption consciousness will gradually increase, then,