Double eleven blowout effect pulled a substantial lighting electricity supplier market

China's Internet and mobile Internet shopping tide is changing the channel structure of most of the traditional industries, the lighting industry is also one of the profound changes in the industry. TrendForce's green energy division LEDinside published in November 2014 "Chinese lighting market - e-commerce Channel Research Report" pointed out that, LED lighting products are network channels continued hot, scale will continue to increase year by year, estimated by 2017 at the latest, lighting online shopping channels accounted for up to 30%.

Wang Fei, a senior analyst at LEDinside, said that in 2014 the market size of online shopping lighting products $2 billion 349 million, accounting for 14.4% of the proportion of sales channels. Launched by the Alibaba owned by Tmall and Taobao mall "double eleven Shopping Festival, pulled up sharply lighting products turnover, or even 16 times the average daily turnover, visible market strong purchasing power of the double eleven shopping festival.

Alibaba owned by Taobao and Tmall, totaling in the "double 11" one day to reach 450 million yuan in sales of lighting products, including Tmall mall sales of lighting products reached 194 million yuan; Taobao lighting products sales reached 259 million yuan.

Taking into account the size of the business in order to sprint and universal brush behavior, the actual turnover will be greatly reduced. But the same behavior also occurred in the same period last year, so the growth rate is still considerable reference. Compared to 2013, double eleven, the number of traded goods and the number of transactions were significantly increased, the number of light source products turnover increased by 101.62%, an increase of more than lamps and lanterns of 37.20%.

Compared to the same period last year, 2014 turnover grew by 38.88%, turnover increased by an increase of the number of goods, of which the turnover was slightly lower than the average price is mainly affected by the decline in the average transaction price, showing a normal market trend in.

2015 China lighting electricity supplier market analysis report

Publication date: November 15, 2014

Language: Chinese

Format: PDF

Pages: 260 pages

Chapter one: introduction and research methods

Have Chinese lighting products in the key elements of e-commerce platform.

The key factor

The main power market growth

The main limitation of the market growth

The research methods and research ideas were

Research methods were introduced

The second chapter is the development trend of e-commerce in China

An overview of the development of e-commerce market were Chinese

Which were China e-commerce market segments of the industry in 2013

Analysis were Chinese e-commerce market size

Have a Chinese analysis of total retail sales of social consumer goods and business penetration

Have a Chinese e-commerce market and the consumer goods market growth rate comparison

Have a China e-commerce market structure analysis

Have a market share in 2013 Chinese e-commerce distribution map

Analysis of the scale were the mobile Internet shopping market

What were the proportion of mobile shopping analysis in online shopping

The third chapter introduces the main e-commerce platform in China

An overview of the status of e-commerce platform were the main

The analysis were three e-commerce sales model

Have a business model analysis of Taobao (C2C)

Have a business model analysis of Tmall (B2C)

Have a business model analysis of JD (B2B2C)

Have a four B2C electricity supplier of LED lighting products comparing the number of shelves

Have a Tmall TMALL.COM store

Jingdong have a mall JD.COM

Have a suning.com SUNING.COM

Dangdang.com were DANGDANG.COM

Have a China Amazon AMAZON.COM

The company profile

The charging standard

The business documents required

The logistics system

The store promotion

Comparison and analysis were China mainstream e-commerce platform

Were the main China payment process and the introduction of the platform

Comparison and analysis were China e-commerce logistics system

The fourth chapter is the development trend of China's lighting E-commerce

Have Chinese lighting electronic commerce development trend

Have a tendency China electricity supplier market lighting market size and growth rate

Have a Chinese lighting market online shopping channels accounted for analysis

Have a China lighting e-commerce market structure analysis 2014

Have a China lighting e-commerce market structure analysis 2014

Have a full network (Taobao + Tmall) lighting products distribution of sellers and buyers

Analysis of sex and age were lighting products for consumers

Analysis of time and lighting products were purchased from the client

Have a 2014 Taobao light source and lighting products trading volume

Have a 2014 Tmall light source and lighting products trading volume

The fifth chapter is the empirical study: China's online consumer behavior survey

Have a Chinese lighting market consumer survey project

Have a Chinese consumer lighting brand image analysis

Analysis of consumer brand awareness were Chinese lighting

Have Chinese consumers collect information channels of lighting products

Have a consumer acceptance [platform] increased significantly

Share analysis were the main lighting brand in the market China

Were willing to buy LED light network platform through the analysis of the proportion of consumers

Analysis of the main factors were to attract consumers online purchase lighting products

Analysis of instrumental role when consumers purchase lighting products

Analysis of consumer purchase decision model were lighting products

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