"Double eleven" 57 billion 100 million suspected brush single lighting electricity supplier is also crazy

2014 Tmall 1111 shopping Carnival total turnover of 57 billion 110 million, total orders of $279 million. Mobile electricity supplier in full swing: wireless turnover 24 billion 330 million, accounting for more than 42.6%, in the more than and 220 countries in the region to participate in the sale of overseas goods in more than 30 thousand, the user reached a deal in 202 countries.

According to the release from the State Post Bureau of the latest monitoring data shows that the "double 11" on the day of the national postal and courier business Lanshou express parcel 88 million 600 thousand, is expected to express the whole industry will reach 586 million, an increase of nearly 70% over the same period last year, the highest daily processing capacity will be close to 100 million, than the same period last year this year is 54%% since the daily processing capacity (33 million 90 thousand / day) 3 times.

35 billion, last year's double Alibaba hit a single day sales of eleven. However, this is a high-profile rendering Ali figures, but again because of the brush on the back of the water notoriety. More than a year ago, the public and the media has not only focused on the focus on the "35 billion there is no water," such a simple judgment on the problem to be more acute - in 2013 how much water? 2014 double eleven Alibaba will also the public a clean data?

Lighting electricity supplier brush crazy

In millet, camel, shop No. 1, South Korea is from "battlefield" business showed at the same time, the lighting industry is also unwilling to remain out of the limelight. Last year, OPPLE, Oeser Los, Aldo, PHILPS, Huayi, Hanyuan Chau Ming Lighting brand sales have broken million, of which OPPLE ranked first with about 57000000.

Last year after the perfect battlefield, this year many lighting brands to increase investment, in the case of OPPLE, "double eleven" is approaching, OPPLE firepower, a team of 180 people fight all night, double eleven has not started tomorrow as OPPLE flagship store cat double 11 of the total sale amount of 25 million sales exceeded 300 thousand, downlight, sales of more than 9 million. Only twenty-sixth minutes total sales exceeded 10 million, 8:45 reached at 10:53, the official breakthrough in the 50 million mark of 41 million 170 thousand. As of 12 on the zero, OPPLE double sales of 8286+1157=9443 stores.

The new electricity supplier FSL also achieved good results, the company responsible for electricity Liang Chunguang told reporters that their flagship store FSL authorized Tmall flagship store, registered by the end of 2012, the formal operation in 2013, 2013 sales of about ten million, in order to cope with the double eleven campaign, they have more than 3 million stocks. At 12 o'clock on November 11, 2014, through the night of the night night sales reached 1 million, completed eleven of the amount of double 1/3 this year.

Alibaba trading volume in the way up, it was questioned too much water, which became an important factor in the brush. Although Alibaba announced that not very concerned about the store transactions, and to the "brush" released relentless, once found the closed shop are likely to leave. However, the industry said, double eleven specific rules of the transaction is the horse mechanism, that businesses can participate in the sale of various categories, the main venue, depending on how much money they can achieve. Each year, double eleven, a few hours before the transaction is the most crazy time, according to the horse racing mechanism, the performance of the transaction in second hours of good business to enter the next main venue". Some businesses in order to grab the main venue, the brush as the main means.

In order to play in this game, data fraud is inevitable, and even businesses revealed that the sales volume of our dual eleven PR draft in the last year has been decided. There is a business of ridicule, so double eleven, all fools' day, even Alibaba shares rose, hope the horse master with revelers to share, not for yourself.

For lighting electricity supplier, the vast majority of struggling on the edge of survival, in order to leave their own figure in the carnival game, many lighting electricity supplier embarked on the brush road. According to informed sources, the town of a single brush 16 people, each person brush an hour of 2000 single, which shows the whole holiday consumption of terror. How many companies are there in China? Not to mention the hundreds of thousands of unlimited brush computer. Single member can be graduated from junior high school, the basic salary of 2000, more than a single brush more than 20 yuan to more than 8 yuan. It is said that due to shortage, just brush a single fee has risen to 55 per block! According to past experience, after three o'clock, Taobao will announce a few brush merchants do scapegoat.

Of course, Ali was not always as no official let things drift. Ma also have resorted Shazhao, said as long as the brush catch immediately shut shop. Over the years the double eleven Eve, Tmall almost always issued a notice by the letter informed, to enroll in Tmall "double eleven" in the store, there are a few shops suspected of serious false trading, because of serious was expelled from the double eleven big promotion. However, little effect, brush behavior is still repeated.

A well-known business observer which represents the mystery: the platform side, each brush pen, a pen will be accounted for about 5% of the actual income is divided into. Moreover, Ali has just listed, the turnover of eleven pairs is very important. From the digital sense, a single brush can increase the total sales, you can add lustre. "

A seller also admitted that the "double eleven, Tmall punished several sellers only when the case is eleven, double brush single seller more than tens of thousands, but every year the number is actually punishment stays in the following 20. He further explained to me, "so many big brush, but with huge gains for their Tmall, Ali also fengdiao alike? The punishment is small