Don't set! These seven types of lighting dealers must be eliminated

Recently, the reporter read about from the dealer itself to analyze what kind of dealers will be eliminated, what kind of dealers the most promising and other content of the article. Thinking at the same time, found that these contents for the lighting industry dealers also apply. Therefore, combined with the lighting industry to sort out the analysis of the seven types of lamps will soon be eliminated dealers".

1 always rely on others to support the dealer

Rely on others to support several kinds, one is to rely on the support of friends; two rely on the support of manufacturers; the three is to rely on policy support. In fact, these are the basic starting point for the general dealers, there are a number of reliable circle of friends; there are several vendors to support the support of the dealer. So start, also can be in after the business as a power; but expect to rely on others for support to start business, this business not only do not go out with friends, will make an enemy, will also leave a pile of notoriety in the enterprise there.

2 do not understand the product dealers

The worst is, what to sell, but what dealers do not understand, so laughable. Fortunately, this type of dealers are not many; but do not know what the market needs of the dealer is a lot of products are. Reporter visited the market, see some outstanding dealers from lamp, chip, driver, and other accessories to proceed with the material of LED foam ball multi-level analysis, the customer from his hand to take the goods is one hundred assured; also see some dealers in the face of customer consultation just respond to "beautiful, generous, bright enough, if only rely on these feeble words to describe the product, how can affect the customer's heart?

3 do not understand the service dealer

In sales, good service is sometimes more important than the quality of the product. Of course, the quality of products is the first service first, but when the goods are not sold, good service will save the loss caused by poor products. In fact, most of the dealers are not responsible for the installation of the link, but the installation to the electrician. However, if the customer because of the sale of the problem to find the door, the dealer did not serve the customer well, it is consciously give up the two propaganda opportunity. The first promotional products, the second is the promotion of service and reputation; and no reputation of the dealer is destined to be eliminated.

4 dealers with no market judgment

In the market economy after the reform and opening up, the lighting market is changeable. Each era has its own challenges and opportunities, but also has its own product updates and changes in market demand. For example, the current lighting environment, the "energy saving and environmental protection" policy is a slogan; each city building materials market are in retreat from the main city; market expansion continued to seize the Internet; customers; Internet platform appeared frequently and so on. These minor and major changes, if the dealer does not have the ability to judge, even at the last moment to turn around, it is too late.

5 blame and ultra low emotional dealers

No one complained on the market; blame their poor store location; blame shop next door blocked their business; other dealers complain in Taobao; blame their man not diligent --- even if they can not be normal, the ultra low mood effect. Each dealer investment in the lighting business in the tens of thousands, hundreds of thousands or even millions and not to complain, but to "business". Each visit to the store, the dealer will encounter complaints. Over time, the reporter did not have much interest to produce more exchanges with the dealer. These dealers daily negative and decadent nagging, prefer to use lazy words to convey the negative emotions, but also do not have a positive action to seek the market trajectory.

6 blind investment dealers

Reporters know a great ambition of the dealers, their own shops just some improvement, immediately take the general agent of a brand, the brand has not spread in the distribution, because of quality problems and no way to continue. It is easy to get out of the habit of being arrogant, often in the money to buy some lessons in order to make a more stable decision.

7 No dealer

Lighting industry is bound to be the final network. When the enemy will walk dealers probably only keep their third of an acre to earn some money. Every cooperation may be an accumulation of contacts, each individual pulse accumulation are likely to be on cooperation. Complacent, the connections do not pay attention to the accumulation of business, this kind of dealers are doomed to be eliminated.

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