Do not worry about the decoration of the house furniture lighting integration all get

Following the major household products to test the water consumption after the experience, the lamp has begun to experience the monopoly of consumer experience. Each big brand lamps will not only lighting products and living space together, so that consumers in the actual effect of the experience of beauty and health lamps decorative lights, lamps and some brands began to design their own custom-made furniture, accessories and matching lamps, ready to play cross".

With furniture, ornaments with reasonable collocation, lighting display effect is more perfect

Lamps and lanterns enterprises through the purchase of furniture or OEM, in the exhibition hall in lighting sales

Lighting brand experience zone

With the brand bigger, brand lamps ahead of some awareness of the market is no longer simply display products, but the decoration, furniture accessories, with the place, to create the overall environment Home Furnishing, let the customer feel the spot lamp and decoration effect. This environment, the atmosphere can make the customer feel more intuitive to the United States, it is more likely to have a choice to buy more accurate.

Recently, the reporter visited the city, Shili River is actually pretty house lighting lamps and Lighting City colliers in Hong Kong, these lamps can be seen in the exhibition hall, exhibition area and brand lamps except in the decoration work in the exhibition hall, also began to create experiential shopping environment.

In the two layer of the Shili River City Lighting brand exhibition hall, the lamp is arranged a comely exclusive bedroom, the main light source, auxiliary light source, lamp, wall lamp, table lamp, pool night lamp collocation harmonious and orderly, according to its staff, the bedroom lighting layout, not only conforms to the bedroom lights out in the light of the design collocation. Also reflects the characteristics of human nature and health source. In section lighting exhibition, crystal lamp collocation and high-end furniture, bed, tea tea, also formed a comfortable bedroom and harmonious teahouse space.

In the north of the house is actually beautiful five rings shop, but also in the luxury brand lighting Museum opened a separate structure of the brand shop. These brand store area is large, almost all opened the room space experience area. In August, MOOLLONA Beijing flagship store opened in the house is actually pretty North Fifth store, the flagship store is set to become the lighting industry scene type soft outfit store, store all the scene experience, lighting products and furniture, accessories.

According to the Shili River City Lighting Department Director Liu Wanjun, the concept of Shili River city lighting is pushing the lamp MALL boutique Museum, where almost all the brand lamps in the exhibition hall set up experience space, use of space to make people feel various ways to light.

Lamps brand is home integration"

Experiential marketing lighting industry has long existed, but not very popular. Industry insiders believe that the exhibition hall covers an area of large, the need for a special design style and exhibition hall and other products and display, high cost. But now, the lamps and lanterns brand also began to gradually extend the product line to the home, jewelry, soft and so on. Furniture brands with their own furniture or their own design, production of furniture is becoming more and more obvious.

In Shili River city lighting Huayi brand lamps in the hall, the sales staff told reporters, here and the furniture and decorations collocation lamps are brand designer to choose and collocation, how consumers love, can be sold together with the lamp.

Zhongshan Qilang Lighting Factory Co., Ltd. chairman Yuan Shiqiang told reporters that the integration of lamps and furniture is the trend, next year will focus on the launch of Qilang lighting "Home Furnishing integration" model. Taichang lighting chairman Zhu Huan also pointed out that the current lighting industry trend is to enter the brand from mid-range to high-grade lamps, furniture design, fusion integration is becoming more and more obvious, many international brands start into the exhibition hall of lamps.

Chinese Decoration Committee Secretary General Huang Jingmei said, China lighting brands begin to pay attention to the design of ancillary products, to seek cooperation with international artists, will Home Furnishing works and artists with lighting products, has gradually become a trend.

Industry insiders believe that cross-border brand lamps or for the purpose of profit growth, but the lighting, furniture and other products Home Furnishing category to better integrate, is the "brand lamps cross the need to think about.

Cross border products began foundry

From the perspective of consumers, lamps do cross-border furniture extension products, you can directly see the lighting effect in the lighting stores, and even consumers to see the overall effect after the eyebrows, directly to the lamp, and lamp collocation of Home Furnishing products together to buy home. This is the brand, it is undoubtedly the best results. From a brand point of view, the whole family of brand lighting across the border, there is no hope that the extension of the product to get more market cake.

Light brand across other household supplies, it seems not easy. From the current market, the brand of cross-border products, there are generally two ways: on behalf of the purchase or oem.

On behalf of the purchase of lamps and lanterns brands from the furniture brand to buy home products suitable for matching with the lighting products, and then the whole package to be sold to consumers to buy Lamps, can be called the buyer model. OEM is a lamp brand other furniture factory for their own production of specialized furniture, only in their own showroom sales.

OEM model in the home industry is not unfamiliar, the nature of the mattress cross-border furniture products are also used OEM model. But the well-known brands in the national quality sampling on the black list is also very common, how to ensure the quality of foundry? Yuan Shiqiang and Beijing natural wood language Trading Co., Ltd.