Discussion on the upgrade of LED general lighting Channel Battle

Since the government of municipal engineering project bidding, China hot attracted many LED enterprises depend on engineering orders but rush on like a swarm of hornets, has let companies hit the ceiling. In 2013, LED general lighting market has gradually become the traditional lighting companies and emerging LED lighting enterprises snatch goals, and both sides of the channel contention has also begun to enter war phase, "the real thing" stage.

With the continued penetration of LED, the traditional lighting to LED lighting transfer speed, LED companies began to increase the intensity of channel construction, 2013 will be a key year for LED lighting channels. Researcher said.

In early 2012, there have been many LED lighting companies began to exploit channels, build market framework, into 2013, more and more enterprises begin to strengthen channel construction, lighting channel resources has become more competitive.

In fact, recently Everlight executives at sina micro-blog exposed NVC in the mainland provinces channel cripple billion light news, seems to have implied that LED lighting enterprises and traditional lighting companies battle for the channel began to enter the superheating stage.

Snatch dealer

Although many industry insiders believe, LED lighting has multiple channels, the construction should be combined with their own characteristics, but the actual situation, the "marriage" between the traditional channels is still the most effective way for the emerging LED lighting enterprises to boost sales growth.

Previously, the most mature than NVC for the dealer channel, the traditional lighting giant has 36 provincial operations center and more than 2 thousand brand stores in mainland China, and set up operations in more than and 30 countries and regions in the world. The traditional channel resources huge arouses envy, envy to other lighting companies.

This year, BDO shares NVC, also made in the running stage of NVC channel regeneration incident.

Entered in 2013, the same as the mainland market ambitions of billion seems to feel the urgency of the layout of the channel. Recently by the billion light management (Shanghai) Co., Ltd. (hereinafter referred to as "billion light") Wu Zhengzhe, general manager personally led in Hubei, Jiangsu, Henan and other regions of the investment conference held to develop the dealer.

In order to quickly open the market, one hundred million photoelectron is dished out super cheap as a knock on the door, and provide free modular showcase, sample, channel maintenance and after-sales service, such as a series of services.

An industry source said, the market in Jiangsu to start the meeting, Everlight Electronics announced its LED bulb price: 10.8 yuan / 3W half light, 3W light around 11.5 yuan / piece, 5W half light 18 yuan / week, 5W light 18.5 yuan / branch. Billion light low-cost strategy, with its sound channels to promote, so many dealers heart.

Currently in Hubei, Anhui and Henan provinces held a market launch conference, coupled with Shandong, Jiangsu, two provinces, is expected to successfully develop a billion light dealers will reach about 300, the initial results exceeded expectations. Wu Zhengzhe was confident in an interview with reporters, the next phase of Shaanxi, Fujian, Zhejiang, Hunan, Sichuan and Guizhou, and other 9 provinces of the investment conference will soon start.

In fact, in addition to billion light, a lot of LED companies have begun to build lighting channels throughout the country, but only one hundred million light appears to be a high-profile. "Zhejiang Yankon Shanghai Marketing Center for Li Haiyun told reporters that the lighting enterprises recently, including three male Aurora, Linsen are increasing efforts to develop distributors.

Channel model to be changed

Everlight electronics for dealers across the country and obviously touch the core interests of NVC.

Recently, Wu Zhengzhe in the Sina micro-blog released an announcement for reporting seemingly NVC billion light blocking order: no display, sales and other LED billion light LED brand products, is strictly prohibited within the system and other dealers in billion light LED brand conference organized, found the company will take the goods and cancel stop all products of NVC distribution rights.

[1] [2] next page