Discussion on the road of brand building of LED Enterprises

From the recent LED exhibition, the exhibition hall in the form of a solution to the breakdown of the main line of commercial lighting, home lighting and other areas of LED lighting products. It is not the best way to show the enterprise brand promotion, but LED lighting in the Volkswagen brand is almost blank now, enterprises in brand promotion with opportunities of consciousness is more and more intense, LED lighting has entered the era of "brand building".

First, LED lighting brand building on the agenda

Recently, rectangular lighting announcement that the company and the Guangdong Provincial Advertising Limited by Share Ltd signed a rectangular lighting brand integrated marketing communications service contract. The contract is valid for 12 months, the total contract fee of $3 million 576 thousand. In the case of intellectual property rights, after the completion of the contract or the confirmation of the design of the manuscript in the rectangular lighting payment, ownership and copyright to rectangular lighting all.

Notice that the Guangdong Limited by Share Ltd advertising services mainly for the content of rectangular lighting to provide strategic new product development strategy, including the new exclusive image management, the new strategy communication strategy and implementation of the new strategy, rectangular lighting market promotion and implementation of the new strategy, and rectangular lighting market information collection and response.

In recent years, with the rapid development of LED industry, LED lighting industry has achieved great development in technology research and product development, but the test it all depends on market, brands and channels has become the focus of attention of the lighting business in 2013.

Brand reputation is also one of the important work to enhance our brand this year, the value of the brand to get greater value, become the key to our future competition. We will use the three-dimensional communication means, KingSun brand image shaping. KingSun vice chairman Huang Guanzhi on the development of this year, KingSun said that the brand can bring more premium.

Sichuan Ya'an after the earthquake, Chinese Samsung, PHILPS, Sony, REFOND source, NVC, Tianbao Group, crystal photoelectric, Cassius lighting, Akinobu group and many other LED companies were hit a helping hand, making donations. To some extent, these LED companies to create a brand image laid the foundation.

Two, help enterprise brand building LED enterprises have countermeasures"

From the 2013 year exhibition, the number of enterprises to reduce the number of about 10% relative to previous years, but the enterprise display LED lighting booth is than a large, such as PHILPS, OPPLE, OSRAM and other lighting. Secondly, the exhibition hall in the form of a solution to the breakdown of the main line of commercial lighting, home lighting and other areas of LED lighting products. It is not the best way to show the enterprise brand promotion, but LED lighting in the Volkswagen brand is almost blank now, enterprises in brand promotion with opportunities of consciousness is more and more intense, LED lighting has entered the era of "brand building".

2013 lighting companies to promote LED lighting seminars, conferences, exchanges, promotion and other industry events. In addition to lighting their own enterprises to host the general assembly, product promotion, etc., the major lighting companies are working with industry media to open a variety of industry activities. Such as lighting lighting, light media billion KingSun, Samsung LED lighting, nationstar, FSL and Mu Linsen in the country to open LED lighting auditorium. Through the activities of the industry, not only to better understand the mass consumer awareness of LED lighting, while strengthening the corporate brand image.

Secondly, LED lighting enterprises more and more brand awareness in the traditional media, such as the firefly group please Li Bingbing as a spokesperson, on the ground in the CCTV advertising continues, such measures let the public consumer to LED lighting companies have a preliminary cognition. In addition to continuing efforts to advertise, the lighting industry gathered in the small and medium-sized enterprises, listed companies clearly belong to the beloved object, after the listing can increase the enterprise brand influence, enhance the brand's social credibility.

In addition, in order to establish a corporate brand image and brand publicity products, establish Lighting Enterprises Direct stores, LED lighting experience hall, through these more intuitive, really promote their own LED lighting products. Especially in the era of the layout of the major enterprises in the channel, dealers are also more willing to choose a brand, good quality, good reputation of the product, the brand is one of the important factors that companies can successfully open the agency market. But the brand building is a lasting process, like wine, which also requires LED Lighting Companies in the brand building on the long-term efforts to increase.

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