Discussion on LED enterprise competition winning kingly way

Starbucks's successful integration of a variety of factors, then linked to China's LED enterprises, an enterprise wants to obtain the success, first of all, we need a good leader, one needs leaders such as Howard Schulz, when he founded Starbucks, not only do the investment, but with their own unique thinking and love to run a business. Not like China's LED companies, as the threshold is low, are rushing to come, like a person in the industry said, even the streets are selling cabbage are eager to sell LED. "Do you to do business, to do business with their love for the industry of the heart, so that you will think it is a happy thing, love you will more and more enterprises, your business will be better. Just think if LED or LED is a low threshold of government subsidy policy is good investments in LED, do not put the heart on the real into the LED industry inside to it, then, your business is doomed to shuffle off, even if lucky enough to survive, not necessarily do well done big.

Secondly, enterprises need innovation, innovation and bold innovation and personality, most of our enterprises such as Starbucks, lack of spirit of innovation, its marketing model, its management pattern has the very strong innovation color. If we each enterprise in innovation efforts, to do business characteristics, characteristics of products, take the characteristics of the road, then, "copied lights, imitation lamp phenomenon would not be so rampant, China's LED industry will also be a thriving scene.

Again, companies need a lot of talent, and use their own unique way to retain talent. Just like Starbucks, each of the newly recruited new employees, each just came in a new partner, will be the appropriate training, continuous learning. Not like some of our LED enterprises as rampant poaching war "". We must be clear: the flow of talent is like flowing water, one day, he will be more attractive to the local flow. We LED companies have a systematic training for employees, there is a learning atmosphere. Of course, in addition, we have to have their own way to retain talent, rather than let their talents are being poached, just as Starbucks put their advertising investment as a welfare to employees. In addition, the company and the other only for key management personnel, Starbucks will give every employee options, as long as 20 hours a week or more employees have copies, even ordinary original work behind the counter sales standing in a small Starbucks stores. Because Howard Schulz firmly believe that: employees are the best brand. This not only to shape their own corporate culture, but also to prevent the brain drain.

Finally, our enterprises should learn to shape their own brand, their own brand culture, their brand will always have their own essence in it, and these are the essence of how other companies do not go plagiarism. Only insist on doing a business of their own, will not do the follow-up of other companies, as well as other companies are left behind. Just think, why do we have to imitate the brand? The answer is simple, because the brand has influence, a brand of corporate culture can be deeply rooted in the hearts of the people. Why don't we try to be ourselves? Form their own style and brand? When our enterprises have their own brand will have to influence other enterprises considerable influence to LED industry leader.

There are two different kinds of coffee in Starbucks and other coffee shops, but it is not only the high quality coffee, perfect service, but also the customer's experience culture. Once the consumption of coffee affixed to the label of the culture, you can double the profits, access to a high rate of return on investment.

Do you like LED products, not only to provide high-quality products for your customers, perfect service, more important is to let customers see your products inside something extraordinary, this difference is what we often say. In fact, the current LED industry products are similar, the same price for customers to create additional value, eliminating the customer's worries, this is the king of the winning competition.