Difficult to break through the LED terminal market reasons: embarrassing price

By the end of 2012, the Quality Supervision Bureau, the State Administration of inspection, the trade and Industry Bureau of the national LED lighting products, energy-saving lamps, road lighting, fire emergency lighting and electrical light sources, such as the results show: LED lighting products pass rate of only 51%.

LED products in the most concentrated in Guangdong, the situation is particularly bad. In Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Huizhou, Dongguan and other 7 cities a total of 23 batches of test results of the Guangdong provincial quality and Technical Supervision Bureau of Guangdong Province announced in 17 batches of unqualified, the qualified rate of less than 30%.

Zhang Yuemin said: because the LED lighting industry access threshold is low, a lot of small, small workshops of the traditional lighting companies, and even completely amateur lighting companies, have invested LED. I have seen the most outrageous is the boss of a breeding crocodile to invest and build factories to engage in LED. LED is a technology industry, layman do expert things, which can do? Some just want to make a fortune of the enterprises to enter the industry, products of poor quality, finally become 'guobayin killed. ". "

This reporter recently visited Hangzhou several large terminal lamps market, understand the current LED products and chaos, the quality of the products not only to buy the uneven in quality, so that consumers confused, large and small dealers in the choice of brand agency, is also difficult to distinguish.

Hangzhou PHILPS dealer Xuan lighting Wang Qun told reporters: "some small manufacturers, price competition, product quality is not a reliable, the whole market got The atmosphere was foul. We have sold a number of manufacturers of products, customer return rate is very high, not only damage our interests, but also bad for our signs, are now very cautious, small manufacturers of products is no longer sell. "

Embarrassing price

In Hangzhou Angel lighting market, the reporter pretending to ordinary consumers, continuously asked about the seven and sales of LED lighting and traditional lighting lighting Home Furnishing (lighting decoration renderings) shopping guide, shopping guide recommended the purchase of only two LED lamps, the reason is energy saving, but also to a penny, too cheap goods is not good; other all products from the LED light than traditional lighting is soft and comfortable, the price is relatively high, and the quality is not stable, some serious defects such as decay products to "chatter" LED, which reflects from one side of the dealer for LED expansion enthusiasm is not high.

Reporters also saw the most common 8W a LED bulb lamp, the price range from a dozen yuan to hundreds of dollars, the cheapest with ordinary 8W fluorescent energy-saving lamps. An industry expert told reporters: "less than thirty or forty yuan, basically can be seen as inferior, because each section of the LED lamp production cost before it, do not use inferior raw materials, make the product difficult to achieve such a low price, and large scale production enterprises even very large, from the brand benefit. It is impossible to have such a low price. "

It is reported that LED is due to the point light source, for indoor lighting, LED lamp brightness high brightness lighting, to reach a certain space, it is difficult to avoid glare problems; and with the lampshade although to a certain extent but softening the light and easy to cause the heat problem, LED luminous efficiency will increase with the the temperature rises sharply to dim the lights. In addition, by the quality constraints, hidden in the light of the human eye will cause damage to the blue light. These technical defects led to LED lamps in the home lighting market is still difficult to match the traditional lighting.

China Lighting Association consultant Zhang Haicong told reporters that at present, some manufacturers in the promotion of LED lights, the best results in the laboratory and the traditional lighting products to do the most common, it is not right. LED lamp has the blue light, glare and other issues, at present only in the laboratory has been controlled in good condition, but in the actual industrial production, even the brand manufacturers are also difficult to avoid problems and the price is much higher than that of blue light, the traditional lamp. The traditional lamp has experienced a long development, the technology has matured.

Difficult to break through the terminal market

From the Hangzhou lighting market condition, most of the shops with distribution of LED, but the essence of which is a large part of the customer asked timely will take goods from home to do hands don't buy, even some sign LED franchise stores, the main products are mainly traditional lamps.

A dealer in Hangzhou West Lake lighting market told reporters: "now ordinary consumers, from a variety of ways more and more people know the LED lamp, last year's sales situation than before is rising a lot, but LED fewer types of products, and the light intensity, illumination LED lamp beads all single, at present LED lamp as the auxiliary light source in many cases. "

Zhejiang Lighting Association chairman Chen Zhegen said: "the current energy-saving lamp technology is mature, stable products, relatively low price has become the main Home Furnishing lighting market, for many reasons, including the price advantage, consumption habits, and in recent years by the impact of LED lighting technology, the rapid promotion etc..

He also mentioned that LED lighting has become the mainstream of the future home market trend. But in the transformation and upgrading of enterprises, whether still need to the enterprises in the development of technology, personnel, production capacity, management system upgrade, Home Furnishing lighting innovation channel, customer service service system can make an accurate assessment of the development of LED and Home Furnishing lighting demand.