Dialogue: LED products why not sell good?

How to LED lamp popularity to win the vast domestic market? On the one hand, in many places with a shortage of power, green, energy-saving products on the one hand, thousands of domestic led enterprises are difficult to promote, how to solve this contradiction? The first Chinese LED enterprises forum keynote speech "peak dialogue" is the spark splash.

At present, LED lighting into the home of a very strong willingness, but the price is high, ordinary people can not accept, how to solve this problem? "China newspaper industry vice president Zhang Bo as the moderator points of the title.

Wu Wenbin, general manager of Guangzhou Guang Electrical Equipment Co., Ltd. believes that in the short term, it is difficult to reduce the cost of LED lamps to the extent to which people can accept. Now the LED industry threshold is low, the domestic LED lighting market confusion, there is no uniform industry standards, product performance and price and opaque, enterprises do not feel good to do, the people on the performance of the product is also a lack of confidence; even if people want, did not dare to buy, because the price is too high. Commitment to the enterprise products can be used for 10 years, but the people are worried about the use of two years of running away, looking for who?

Shenzhen city aibisen Au Optronics Co vice president Ren Yonghong said that the current domestic LED enterprises uneven, product parameter confusion, "the domestic market do not go down, we have to develop the international market".

For LED industry standards are not standardized, China Lighting Electrical Appliance Association chairman Chen Yansheng said: we have more questions about the LED industry standards. There is a phenomenon that there are standards, but enterprises do not know, so do not follow the standard to do. For example, on the road lighting products standards have been introduced, but some companies are not clear. In addition, LED is a new thing, some relevant standards are being developed to international standards. Another problem is that the international, the country has the relevant industry standards, is not all enterprises can be done according to the standards in accordance with the standards of production, the need for enterprises, government and industry to work together. "

Guangzhou NANKER electronics chairman Wu Weiguo proposed, at present, LED lighting technology is not mature, indoor lighting costs are too high, as LED companies do not know how to go on the road, "don't just give up the international market, the huge domestic market"? In addition, everyone on the power supply situation this year is to Chinese power shortage 30 million kilowatts; at the same time, thousands of China LED enterprises, green, energy-saving products production difficult to promote. How to solve this contradiction?"

Our bus Trade Policy Research Office of the State Council Secretary Tang Yuan responded: "this is not able to solve the contradiction between the enterprise level, to rise to the national level to think. If you only stand at the enterprise level, the industry can not see a good prospect of development should be from the international energy shortage, environmental change and other angles to think, so as to see the potential of the LED industry. "

Tang Yuan said that at present, the LED industry in the development of childhood, the development of LED industry in the future, the government should play an important role, for example, the government through taxes, subsidies and other preferential policies to encourage enterprises to guide the production and sales, industry cluster development; help enterprises bigger and stronger as soon as possible, to create a good market environment for enterprises; at the same time, speed up the promotion of LED products, and to adopt a policy of containment, the United States, Japan and other countries learn to use restrictions of incandescent lamp; all levels of government, industry association should work together to give advice and suggestions, to create a good incentive mechanism, promote the development of the LED industry.

China industrial newspaper director Chen Wei believes that the development of LED industry cannot do without the media: LED technology is designed, the ordinary people do not realize the need of media products, introduced to the people; in addition, the LED industry development needs the media supervision, the media will also need to convey the voice of the enterprise to the society of industry organizations and related departments.