Development of small and medium sized LED enterprises in the market segments

Now there are many media have predicted LED industry will usher in a new wave of the collapse of the tide, leaving the entire industry everywhere in the jittery. In fact, the situation in the end how?

Of course, from the overall point of view, the presence of high power LED industry polarization situation - large enterprises are growing, small businesses are getting smaller and smaller, and even unsustainable. Some media believe that this is because the big power LED large enterprises have a brand advantage and scale of the small and medium enterprises can not compete with it. So they think the market trend of the next words should be: shuffle, collapse, shopping.

But in the channel, the real situation is not so pessimistic, WPG cloud services marketing department Mr. Yu said, in fact even if it is a large enterprise, can not occupy the entire LED market completely, not to mention there are many segments of the market has yet to be developed. In his view, the next major focus will be focused on the brand market competition, no time to take into account the market segments, which is a good opportunity for the survival and development of small businesses.

Yu believes that: specific areas, special needs, specialty products will be small and medium LED enterprises in the market segments of the winning weapon. As one of the enterprises in the field of distribution benchmark WPG, through WPG cloud services to support and help the customers, in addition to the latest and most complete LED original products, but also provide them with the WPG cloud contains technical seminars, product solutions, free samples and so on a series of value-added services, this kind of help the enterprise faster and better growth.

In short, in small series, the trend in the first half of the high power LED industry will continue shopping - brand enterprises, small and medium-sized enterprises or die, or occupy the market. With the continuous improvement of the performance parameters of LED, the LED lighting market is gradually rising, the application field is more extensive, LED lighting market will gradually rise.

LED industry will be further subdivided

LED products can reduce energy consumption to a great extent, very much in line with the development direction of energy saving and emission reduction, the result, in support of relevant national policies under the high power LED lamp has become the focus of government investment in infrastructure construction in the country. However, with the deepening of the concept of energy saving and emission reduction, the application of LED products will gradually shift from the government project led to civilian LED lighting, and with the continuous development of LED industry, the industry will be gradually broken down.

Low power high brightness lighting products will become mainstream

With the improvement of the lumen of the LED lighting products (lumen is a luminous flux unit, the higher the value of the lumens per watt, the more bright the product), the same lighting effect will gradually reduce the power of the product. At the same time, the concept of environmental protection will continue to increase the popularity of low power products market acceptance, small series bold prediction, the future darling of the lighting market, is bound to be such products.

Power module, intelligent design is the trend

At present, part of LED power supply products are in constant voltage source with constant current module use, with customers on product performance, appearance and other aspects of the requirements of the improvement of modular product with constant current constant voltage source module products will gradually be replaced by constant current integration, the product will also gradually increase the intelligent control function.

East does not shine bright Western global LED market situation

Due to the large power LED power supply is mainly used for street lamp, landscape lighting public areas, affected by the international financial crisis and the debt crisis in Europe and abroad in high power LED lighting in the field of investment and growth is more limited, product sales to the domestic market, but with the promotion of national disabled incandescent lamps and LED lighting products, the international market will gradually expand. In recent years, the rapid development of domestic LED lighting companies will be beneficial to China's rapid access to international markets.