Depth: the root cause of chaos LED business failures

Several enterprises closed down rumors, leaving the industry in the late autumn season adds a hint of chill, although the industry association of Shenzhen and the rumor, plus the introduction of supportive policies, LED business days or in torment, really do not know before the Spring Festival this day there will be a number of enterprises will also fall in the chill in.

Public opinion is in the satirical ridiculed industry chaos in pain, blindly follow the trend, in the analysis of complaints industry standard is not perfect, but unscrupulous speculators in resentment, for some enterprises in the LED industry can really clear analysis of the failure reasons or even a word or two, the root LED enterprises closed down where?

Perhaps we all believe that the threshold of the LED industry is too low, resulting in a lot of the size of the capital into the industry, the industry has formed a strong trend of speculation.

This agitation disrupted the rules of the industry, is one of the reasons for the industry chaos, but this is the main reason for the collapse of the enterprise? I am afraid not, the main reason is derived from the enterprise itself.

Here I do not want to LED as a mysterious light source, to boast of its high technological content, in order to see how deep the technology. In fact, it is so simple, simple to a soldering iron and a screwdriver can fix the product, which is one of the reasons for speculators to take advantage of the industry. Most of the entrepreneurs in our country is not from this stage of fortune? So understandable, although the industry confusion, but the development of enterprises to a certain stage, the scale of the expansion, it can not use a soldering iron, a screwdriver to get the product.

Otherwise, there is a gap with the image of the enterprise, so to the machine, to the staff, followed by the management of enterprises to follow. Our business managers are precisely the lack of this, the scale up, but the management ability is not followed up. The enterprises engaged in what 6S, ISO and so on, but these tend to stay on the surface, I have not seen or heard of the industry which one deeply engaged; so the ability of enterprise managers actually remain in the primary stage, to which the development of the enterprises do not know, enterprise how to locate such managers; want to entrust a manager, but also not put down, everywhere so unintentional constraints, so that managers can't be real service for enterprises. Eventually led to the development of enterprises to a certain stage of stagnation or retrogression, or even bankruptcy.

Some business managers in the industry find a pot of gold, it does not seem to know how high the sky is, how thick, blind touch the capital ceiling, blind expansion, as if the entire industry was the first, here, there and property investment market slightly fluctuations, make own weak capital chain, fracture around bentu, enterprises to maintain and eventually collapse.

Those are near enterprises, their business can not be called a failure, can only be called closed or closed, they enter the industry, only to follow the trend of booing, fish in troubled waters, their existence is not only our industry and some of the benefits. Because no matter they are, or fish in troubled waters for the suit booing consumer awareness of LED plays a certain role, many of us do not see this, as our domestic industry is currently the international companies like kaijiangtuotu, we are not only in reference to their technique at present. Our professionals do not see this, of course, it is not good to use this to their own marketing, it cannot make full use of it, can stick to my line, but the worst thing is he can not adhere to the principle, a fall to the level of speculators, but their deeply disturbed.

At the beginning of our industry, what is right? What is wrong? There is no benchmark, those who shouted the standard day, in fact, there is no standard in their own hearts; in these standards or people shouting in the enterprise, most of them speculators. Because for speculators, to give them a standard, they rushed to the standard to do, to achieve standards; they have a goal, there is a project of the specified. For speculators, they will have many ways to reach a set standard, due to lack of knowledge on LED, of course, does not know about the safety of LED, the first is good, they think the products well, will be successful. It is not so simple, but for this, we in the industry some companies not only do not have their own understanding of the LED good use, to show the charm of LED, but they follow the wind to do, so do their own is very poor, so unconscious on the low status of their industry. The enterprise is in jeopardy logical.

For enterprises, the enterprise development to a certain stage, the management level of enterprises to follow, the product level to follow, more importantly, the market level is also to follow. This our enterprises also do very insufficient, not what the higher consciousness, not many companies still advertise OEM, ODM, can't we based on the enterprise development to a certain stage, the level of marketing innovation? At present many enterprises still preach how much is the foreign trade enterprises own income, domestic made so many, I think this type of marketing marketing stragglers and disbanded soldiers has touched the ceiling, transformation should be the marketing idea.

How to sell yourself, I think most