Deep dialysis in Russia and CIS LED lighting market

Since September 2013, Chinese President Xi Jinping in three important initiative in the initiative to build a new Silk Road grand vision. He proposed the Silk Road Economic Belt, but also immediately rose to a major national strategy.

Russia as the representative of the Commonwealth of Independent States, the new Silk Road Economic Zone is an important node. Recently, I visited a number of experts and entrepreneurs to be present, to understand their views on Russia as a representative of the CIS countries LED lighting emerging markets some of the views and views.

China's largest importer of lighting for Russia

Some industry researcher believes that in recent years, with Russia's accession to the WTO, issued a "ban white" schedule, the 2014 Sochi Olympic Games successfully held, and will host the 2018 World Cup and a series of moves, are harbingers of the future of Russia will become a great demand for LED lighting market.

In fact, in lighting products, from 2009 to 2013, China has been the largest importer in Russia, followed by germany. In addition to China, Russia's importing countries are basically distributed in the European region of the country.

According to relevant statistics, 2013 last year, China exports to Russia and CIS countries in six areas totaling 8 million and $400 thousand, of which exports the largest lighting, a total of $651 million 720 thousand, accounting for 81.43% of the total exports. Followed by the display, a total of $72 million 220 thousand, accounting for 9.02%. The third is Christmas lights, a total of $40 million 740 thousand, accounting for 5.09%. These three types of products accounted for 95.54% of total exports.

From the perspective of export distribution in Russia and the CIS region, Russia (accounting for 75.74% of the total) is China largest exporter, followed by Ukraine (accounted for 13.47%), third Kazakhstan (accounting for 6.08%). The country's export volume and the gap between the top three, accounting for only about 4.71%. From a single country's export distribution type of situation, the two largest countries in Russia and Ukraine, the proportion of lighting and even higher than the overall level, respectively, and 82% and 86%.

Russia LED lighting market demand and development

Global integration of overseas markets, is a vast blue ocean. The global LED lighting market is emerging increasingly watching, began to usher in the development of a new dawn now, many LED domestic lighting enterprises have been eager for a fight, have set their sights on Russia and the CIS countries. However, the market to see the wind, smell the smell of the market is not enough, more important is to understand the essence of the market.

The day before, many domestic lighting industry elite in the media, are willing to share their analysis and understanding of Russia and CIS countries.

Industry insiders believe that the current Russian LED lighting products demand division, can be classified into two categories, first, in accordance with the gross margin level, can be divided into 3 types: market demand government lighting project: gross profit is higher, the market relationship between this part of the market belongs to the European well-known enterprises and local well-known brand for the main, to landscape lighting the design, building lighting and lighting; replacement demand: since 2012, indoor and outdoor public lighting and LED lighting to replace the Home Furnishing demand gradually, so in different lighting stores in LED products shelves in succession. The new demand is: the main office, CBD, high-end residential building lighting is usually on the LED panel lights, LED lamp, LED lamp and bulb lamp relatively strong demand.

Second, according to the subdivision applications, can be divided into 3 types: strong market demand to replace the commercial office space: factories, underground parking lot, hotels, office buildings, hospitals, LED, T tube lights, lamp, bulb, lamp has mass start replacing, price competition is very fierce. Replacement of road lighting: LED street lamps have a small batch of local replacement, the next 2 - 3 years will form a large number of alternative wave. Stadium lighting and landscape lighting design: the 2013 Russian Universiade, the 2014 Sochi Winter Olympics, the 2018 European Cup and other international sports activities, promote the implementation of the local government's LED energy saving and environmental protection engineering design and application.

When it comes to the development of Russian and CIS countries marketing key, and the way of market development, Crystal Electronics (Guangzhou) Co., Ltd. managing director Xiao Guowei said, the development of Russian and CIS countries marketing is the key manufacturers need to have four key to successful into the Russian market. First, the establishment of a local legal entity (legal entity), with the participation of the national and municipal bidding criteria. Second, with a large distribution network. Third, the company must comply with the name of the Russian local acceptance, so that local consumers easily identify and pronunciation, but also easier to remember and accept. Fourth, the application of special economic zones (Special Economic Zones) legal entities. These directly cater to the local market consumption habits, but as the enterprise itself is a large investment in the early stage.

He said that the Russian LED market contains a variety of market opportunities, Chinese LED companies can take flexible and diverse ways to achieve product exports or cooperation. In Russia, Chinese enterprises can be directly sold to local raw materials LED growing LED enterprises, or play excellent direct export price advantage of LED products, can seize the development opportunity of Russian local LED companies, through investment and cooperation promote the export of raw materials and technology.

The problems and solutions to enter Russia and CIS market