Apple sapphire screen material partner GT Advanced Technologies (hereinafter referred to as: GTAT), just over a month away from the outside world sought after star companies, fell to the depths of bankruptcy protection. This is just a "loss from the small screen" story burst triggered a chain reaction of the tip of the iceberg.
The story behind the A shares are worth pondering and thinking. Especially the part of the domestic top TMT analysts to green boots capital reduction of several key point of the signal, and the A shares hot concept speculation behind the logic of facts, worthy of reflection is not limited to the concept of "Sapphire screen" itself.
Several "truth" versions of the seller
According to green boots capital reporter verification, sapphire screen for Apple's new mobile phone story as early as June 2013 began to reveal clues.
When iPhone5S is expected to wait for the official release of the market, and at this time there will be reports that Apple will be equipped with liquid metal frame and sapphire screen for iPhone 5S.
Based on the above background, the whole industry has reason to believe that the Apple Corp's new iPhone6 mobile phone on the sapphire screen has become almost decided that. Since entering in 2014, with the release of a new generation of iPhone6 is approaching, the use of sapphire screen whether it is a key information conjecture has become one of the most concerned about the TMT industry.
In fact, with the release of iPhone6 approaching, as well as the market's increasing doubts. Another version of the sapphire screen rumors were to take a step back approach.
8 at the end of 2014, one in sapphire industry chain brokerage analyst told reporters that the "green boots capital, according to the message I got from the industry, Apple released the iPhone6 two version, 5.5 inches of high-end version will use the sapphire screen, but 4.7 inches is still using Corelle gorilla screen. "
But soon afterwards, things began to turn around.
At present, we learned from the domestic production chain, in the domestic production of all two versions of the iPhone6, did not use sapphire screen. September 6th, just before the upcoming release of apple IPHONE6, an industry insider told the green boots capital reporter said.
And at this time, the truth seems to have come a little late.
While the market for some time ago if a false rumors is still troubled by how to make a choice whether to win the trust, in Beijing in the early morning of September 10th Apple's new release conference, Apple Corp CEO Cook just a few minutes of the new statement, will the global TMT in the circle of the fermentation of nearly a year of sapphire screen dream shattered.
Bad rate and unequal agreements hit GTAT. "A recent study by Orient Securities describes the reasons for the bankruptcy of GTAT," he said.
The provisions signed in 2013 with apple GTAT agreement, GTAT must be the exclusive supplier of apple, but apple can not buy GTAT products, if successful, GTAT can use the prepaid Apple built factories, become the sole supplier of apple, and apple to supply the profit by year by year to return the prepayment.
In fact, the sapphire screen project in this year after the mass production yield is very low, high cost led to apple did not use sapphire cover on iPhone6. "One of the top domestic TMT industry analysts to the green boots capital analyst analysis.
In addition to the defective rate of production, but more importantly, the current characteristics of the production of sapphire screen does not meet the requirements of Apple's mobile phone. The top analyst admitted.
For sapphire screen, the market has recognized its high hardness, scratch resistant features, but the current sapphire screen has a fatal weakness, that is, the ability to hit the weak. "The top analyst to the green shoe capital reporters, sapphire is a very hard crystal, but no toughness, very brittle, and the structure of sapphire itself makes it easy with crystal plane will have those defects. In the understanding of some sapphire and contrast test glass scratch resistance and anti destruction in the following can be concluded: sapphire in the anti scratch performance is better than glass, but in the fall, more likely than the glass broken, and for the intelligent mobile phone, must face the danger of falling.
Apple Corp has been on the inside of the sapphire screen against the test, but until the end of 8, its results are still not achieved the desired results. The top analysts admitted that, in addition, the high cost and the high energy consumption factors may also determine the sapphire screen in the short term is difficult to use on iPhone products.
In accordance with the above statement, then it is likely that the beginning of the Apple Corp did not consider the use of sapphire screen on the iPhone6, and the sapphire screen for nearly a year of pursuit of the market is more like wishful thinking.
Controversy behind the selective truth"
Although occasional news that the sapphire screen is unlikely to be used in a new generation of iPhone phones, but soon, these messages will be followed by a larger scale of the so-called authority caliber rumor.
By May 23, 2014, the United States Patent and Trademark Office recently published a patent Apple filed the patent application, keywords is sapphire glass, for the future of iOS equipment. Apple said that the current sapphire is only used to iPhone the Home key, but the future will become a whole screen standard material, and even the device will be applied to the border. IPhone, iMac, MacBook
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