Decoding the LED lighting market in 2011

In 2010 2011 the noisy, LED lighting market is finally become steady a lot, at least some enterprises no longer lie, some of the media no longer exaggerated reports, some of the exhibition is no longer hanging deceptive. This is a good thing, but also the results of nearly 400 companies in Shenzhen led over.

No matter what, only when there is hurt, just know to deep reflection. It is all the year round, it is time to settle accounts, and LED lighting companies have begun to touch their own purse thinking. As we all know, this year the LED lighting industry is not easy to live abroad: customer requirements more and more high, the domestic market is still not wake up, like a raging fire distribution channels to carry out some cloth in place, but sales were flat, and LED prices are in decline, less and less profit. So there have been some irresponsible boss to leave the ass.

Of course, there are some tricks of the small business market, their reckless using various methods in the market try to knock down the price advantage and a number of enterprises, especially some small packaging enterprises, but such enterprises can support long? Today, the field of LED lighting, is not a child era era! At least for a long period of time in the future, LED packaging is still a big company in the world, but also more and more concentrated. In the LED lighting applications of this piece, China does not exist what production of large enterprises, but there is no what famous brand. Some practical small enterprise only survived this "difficult to look back in time, will be better".

2011 light source market: light source prices after several twists and turns, so far the price of light source or usher in a decline of about 30%. Market capacity is expanding, but more than 60% of the packaging enterprises do not make money. There are two main reasons: one is the small package company is playing the price war, the quality is not guaranteed, the source is not stable, there is a not a single one, the production cost cannot be controlled effectively, and LED packaging are mostly small enterprises. Second, with more and more enterprises engaged in the packaging industry, production capacity exceeds demand, which directly led to the decline in prices. The customer to see such a situation occurs, holding the mentality to wait and see, so that some enterprises hoarding goods, or even cash flow is not working, and thus the sale or closure of low prices.

But almost all of the large packaging company sales are rising, some of the company's sales growth of more than 60%. Despite the decline in the price of light source, but the increase in sales led to a substantial increase in production, coupled with the customer is very stable, so that a good control of production costs, but also a good balance in terms of profit.

Summary: 2011 package, large companies can be small, the company is still feeling the stones.

2011 finished lamp Market: still the main foreign market. Commercial lighting faster than home lighting. Market sales are as follows: 1 to March, the market is light, a slight rebound in April, in May the market has shrunk slightly, in July the market share rose from August to now relatively stable.

2011, some companies began to focus on the layout of the national market, but almost did not escape the same outcome: finished products in the domestic sales unsatisfactory. The application of this piece of finished products, staged the pattern of the three countries: packaging strong company links LED lighting, traditional lighting extends LED lighting and a number of small and medium LED lighting App Co. Three party pattern, each has advantages. The company has a strong package strong financial strength, with LED products to market maturity; while the traditional lighting company has a channel of inherent advantages, as long as the product immediately once mature, the sales network covering the whole country; and only use this piece of small and medium-sized enterprises with a good share of exports to stabilize the survival of enterprises.

Summary: near misses, but still very careful. Out of the enterprise is too careless.

Future LED lighting companies need to pay attention to the place is the capital and the market.

On the current financial industry in China and even the world's hot, you can see how many companies are financing compulsory courses, indicating that the capital chain is an important factor. LED lighting is a new and immature product, the need for strong capital as a support until it is widely used.

2011 LED application is the best performance than many companies began to layout the market. Although there are risks, but the rainy day is the most important work of the LED lighting industry. Targeted selection of quasi market fine do through a lot more than just. Some China local brands, but in the country to do the big little China LED but there are a few companies have the confidence and strength.

LED whipsaws movement in the next period of time still continues, the market will be further purification.

In the future, the market capacity of finished lamps and light source products will continue to increase, but the price will continue to decline, but the decline will be reduced compared to this year. With the gradual maturity of the technology of finished lamps, people's awareness of LED lighting gradually increased, and accompanied by a gradual decline in prices, LED lighting market prospects are considerable. At present, many shopping malls have switched to LEDT8 lamps, and some clothing stores have begun to replace the traditional halogen lamp LED ceiling lamp. It can be seen that commercial lighting should be a breakthrough in the interior lighting LED lighting companies. In particular, LEDT8 lamp and LED ceiling lamp, as long as the technology into one