Dealers boil moderate day spike LED market black August coming?

With the development of LED lighting, many industry insiders said 2014 was the year of the outbreak of LED. Lighting market in Guangzhou, the majority of lamps are used in the green LED light source, traditional lighting products have rarely seen. According to the survey, LED lighting has become the mainstream of Guangzhou lighting market. However, the annual 6~8 months are the industry's off-season, nearly two months to Guangzhou lighting market operating conditions are not optimistic. So in the face of the off-season industry, lighting dealers and how to deal with?

Big south Merchants: more dismal than in previous years

Guangzhou south road lighting market is one of the most famous lighting distribution street in Guangzhou, the basic set of well-known brands in Guangdong, as well as lighting related to the electrician, supplies. In the south, a relatively large city lighting Lighting City, Shengmo Taigu million city lights, Jiaming Lighting City etc..

I visited the South Road in the process of lighting shop, in previous years 6, July, South Road Lighting City business is still relatively good, but this year's business is particularly bleak than in previous years. Many dealers to reflect to the author, this year, the city of lights to buy Lamps especially small flow of people, the entire lighting city presents a deserted situation. This year's lighting business is difficult to do, in May the business was barely able to maintain, by the year July, the store than in previous years, sales fell a lot. "A Tegu Lighting City dealers said.

At the same time, in the city of 10000 lighting, a dealer to the author complained". The dealer said, from the golden nine silver ten season is still more than a month, the next August will be the most difficult days.

In the light of the off-season market, businesses have complained about the business downturn. But there are also optimistic about the business, although 6, July, the flow of people is relatively small, but the business is not good representative no chance, dealers need to grasp the needs of customers, naturally can increase sales.

Annwa Lighting City business: Boil moderate day

In order to further understand the market conditions in the off-season, I came to the Guangzhou Annwa lighting city. Annwa Lighting City mainly wholesale, lower product prices, but also far from the urban area. Although far away from the urban area, but the venue is spacious, all kinds of vehicles can go out at any time, so also attracted a lot of buyers coming from afar. When I visited the Annwa Lighting City found that the lights of the city's business than in previous years, significantly reduced the flow of people, the dealers are in the moderate day. Enoch lighting general manager Lin Jianmin revealed to the author: "recently, the business of the shop are unsatisfactory, at present is mainly some of the old customers to purchase, traffic is not so much in previous years, hope that this situation will be improved after August. For the future development of the lighting market, most businesses still have great hope.

Become defensive attack, off-season not light

What is the reason for this dismal situation? In the course of the visit, Jia Ming Lighting City, a dealer said, and now the entire lighting industry in an industrial chain, a link will affect the orderly and healthy development of the whole industry chain. The current situation in the real estate industry is not optimistic, it is understood that in the first half of 2014, Guangzhou hand housing market turnover fell by about 20%, also the lowest value for the same period in four years. With the real estate market tensions, the market situation of related hardware, building materials, decoration, lighting and other industries is not optimistic, this is one of the important reasons causing this dismal situation in the lighting market.

For the downturn in the market, many lighting stores have played a half off discount sales, and if the purchase price to reach a certain standard, will be responsible for free door-to-door and free installation. In addition, many shops posted promotions, special offer posters, banners and so on, some businesses even full clearance prices are very favorable. But the current market flow is less, the limited role of preferential activities.

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