Cut the price of different foreign traditional LCD collage LED

After field visits to the capital of the supermarkets, continue to focus on home appliances online shopping site, the reporter found the day before, between Japan and South Korea and other domestic TV brands and foreign TV brand price war appeared in the focus of competition differentiation phenomenon, foreign price focus on traditional CCFL backlight LCD TV (hereinafter referred to as the traditional LCD), while domestic TV LCD TV with LED as the main puzzle backlight (hereinafter referred to as LED). Domestic and foreign price: 1000 yuan traditional LCD, LED LCD thousands of Yuan reporters focused on the Beijing market mainstream size color TV sales: 40/42 inch and 46/47 inches. The multi comparison showed that in the traditional 40/42 inch liquid crystal field, mainly in the domestic brand price 3000 to 4000 yuan between Japan and South Korea and other foreign brands, products sold in 4000 to 5000 yuan between domestic and foreign brands, the price difference of 1000 yuan; in the field of 40/42 inch LED LCD, domestic brands prices generally at 5000 yuan about a few high profile of just over 6000 yuan, while Japan and South Korea and other foreign brands are the lowest price in 6500 yuan, the mainstream price of 8000 to 10 thousand yuan, the price difference between domestic and foreign investment of 1500 yuan to thousands of yuan. In traditional 46/47 inch LCD, domestic brands are below the minimum 5000 yuan, the mainstream price in 5000 yuan to 6000 yuan, Japan and South Korea and other foreign brands below the minimum 6000 yuan, the mainstream price range of 6000 to 7000 yuan, the domestic and foreign price 1000 yuan; in 46/47 inch LED LCD domestic brands, below the minimum 6000 yuan, the mainstream price of 7000 to 8000 yuan between Japan and South Korea, and other foreign brands of individual products, the lowest price of 7000 yuan or so, the mainstream price of 9000 yuan to 13000 yuan, the price gap between domestic and foreign mainstream thousands of yuan. The survey data showed Orville consulting, affected by the global financial crisis, foreign TV brands to achieve performance targets have moved to China market. From February 2010 to November 2010, the price of LCD TV kingpin models fell more than 20%. 2010, the overall price decline of foreign brands LCD TV, more than half a year more than 4% domestic brands, which is the first time in the industry. This directly led to the beginning of this year, the traditional liquid crystal foreign brands on the domestic brand price ratio fell to 1.1 times, the price advantage of domestic brands almost lost. Domestic and foreign price on different industry sources, domestic brands, foreign brands are pushing LED LCD main push traditional LCD situation has been going on for several months. Initially, foreign brands have made this move some domestic manufacturers shouted accident. SKYWORTH group vice president Yang Dongwen believes that foreign TV brands crazy just short of market behavior, the domestic brand has been successfully transformed LED LCD TV, one step ahead, so the competitive situation optimistic looking forward to the next. Vice president of Kuba shopping network Peng Liang believes that foreign TV brands prices diving, is to clean up the inventory, in order to facilitate the next focus on the promotion of higher margin LED lcd. Beijing Suning Electric black mining sales department director Li Qi said, with LED LCD with the traditional LCD spreads further reduced, LED LCD will gradually become the market lead. Instead of LED LCD on the traditional liquid crystal is entering "disc". The statistics show that research institutions on the Spring Festival Golden Week, 48% domestic sales penetration LED LCD market during the Spring Festival in the color TV market as a whole, the permeability in the small and medium size up to 50%, domestic brands of small and medium size distribution and large efforts to promote sales, promote the rising sales penetration of LED lcd.