Cut down dead secret 2014 O2O death list

"The O2O market in 2014 known as the first year of the outbreak, all walks of life have been lit O2O the fire, but the" cut down dead ", take a look at those who walk in other industries O2O between the negative example, believe that LED owners can also borrows from one or two.

Speaking in the previous words, what is O2O?

O2O definition is different, there will be deviation understanding. 1 version, that is, online to offline to offlineand online. Basically related to the operation of online and offline items can be called O2O.

2 version, the O2O system division. One is the real O2O, Suning, Wanda, many manufacturers and retailers are doing, is to open up the core products online and offline system, all channels of distribution; the other is the service line O2O, a user oriented platform for business entities under the line drainage.

3 version of the O2O, refers to the future of the industry under the trend of the 4, the Internet of things fully mature, to achieve interconnection of all things, to achieve a higher level of integration of online and offline.

This paper mainly deals with the service industry O2O in the second category. That is, initially relying on the electric pole posted a small ad diversion of those services companies, now in the era of mobile Internet to upgrade, diversion way more tall. The prevalence of nail, takeaway, housekeeping and other projects, such as.

1 catering

2013, China's catering industry O2O market size reached 62 billion 300 million yuan. It is expected that by 2015, China's catering industry O2O market size will reach 120 billion yuan. Capital markets for food and beverage O2O is also quite care, with the hungry in 2014 to get public comment on $80 million in financing in May, the U.S. group recently received $700 million D round of financing. However, the reality is cruel. The following is a O with the disappearance of the food and beverage companies on the list of O.

Bodycount

Cause of death

1) platform black hole: you must continue to burn, subsidies, smashing traffic, grab users. Hungry, home food, the United States and other groups continue to set off a user snatch war. But the user can continue to choose the entrance is limited, only the first second, and even Taobao, Baidu are likely to become direct competitors. This kind of project difficulty coefficient is bigger.

2) space, but the operation is difficult: picky and No. 8 shrimp Hot pot Museum, called a duck, love fresh bee are formed based on product characteristics of O2O model, but also are faced with the logistics and the scale of the pressure, to see who can plan out.

3) low barriers to the industry: whether the field of choice for entrepreneurs just need to determine the bargaining power. Therefore, the number of users and the frequency of demand in the area of the project quality. For example, the chef to cook this project, facing the crowd more vertical, but the flow is limited, bigger is not easy.

For entrepreneurs, how to cut into the blue ocean market segments, to make the characteristics of the rapid expansion of traffic, the formation of time difference advantage becomes the key.

2 life services

From the beginning of the second half of 2013, a part of the service life of the project started out in the water, and open the efficient financing tour. At present many life service O2O project, both the traditional enterprise transformation to O2O, such as e, e bags wash clean; and focus on the layout of large enterprises such as 58 city 58 home in the field of domestic force, there are many entrepreneurial rookie in the housekeeping, maintenance, move and other specific segments of denver. In addition to the new laugh, look at the following list of deaths.

Bodycount

Cause of death

1) the whole market is not optimistic about the competitive environment: 58 home, aunt help, Teddy washing, e bag wash, flash, etc., to fight to the last is to look at the ability to burn and integrate resources operational capacity.

2) a strong demand for more than a good product, although the market segments have the opportunity, but also to see whether it is just need the high frequency of consumption. For example, the floor waxing, a year a family to the floor to play a wax. User base is small, low consumption frequency of such projects is not suitable to do a separate project but on the entire domestic platform.

3 travel class

2014 Tencent support and the rapid decline in investment in the back of the tiger staged a vigorous battle in the country, according to statistics, the amount of two burn up to 2 billion 400 million yuan. With Baidu involved in the Uber to enter the Chinese market, the car rental market smoke. Although the number of travel and car related business projects, but now the giant buildings of the competitive environment, the victims also There are plenty of people who.

Bodycount

Cause of death

From the death list can be seen, after the car market and taxi platform, is a fight of resources, fight blood flow field.

1) for the start-up, the automotive industry is a high threshold O2O entrepreneurship. In particular, the car platform class projects, BAT three giants were dabbling in the drops, fast, Uber taxi project three. Even if it is easy to car, car number one has gradually formed the climate, so there is no chance to taxi platform basically.

2 around the automotive industry to do the surrounding related products O2O project, can avoid the giants of competitive pressures. However, for the service O2O novice, the traditional line of automotive practitioners to do online will also be a strong potential competitors. Therefore, the choice of a platform to avoid the black hole, according to the user pain points do products, rapid accumulation of traffic becomes the key.

4 beauty industry

With the rapid rise of Lord Ye's home nail, nail beauty industry led by O2