Covert channel or prop up another day LED lighting

In the rapid expansion of the LED lighting industry, the traditional sales channels of product circulation has been far from meeting the needs of enterprise development. In addition, the traditional lighting giant monopoly on the flow, engineering and other traditional channel resources are also squeezing the sales channels of many emerging LED companies. With the diversification of the sales model, the application and development of the stealth channel has become a part of the LED lighting enterprises in the development of channels, we must consider and increase the.

If the channel type to the division, the current LED lighting business channels can be broadly divided into three major channels of distribution channels, engineering channels and invisible channels. The invisible channel is not a traditional dealer channel, but is the key person or company that can decide and advise the customer. The so-called key person or company generally refers to the designer or design company, so the channel is also known as the designer channel.

Domestic LED lighting industry, including the main channels of home improvement companies, tooling companies, installation companies, design companies, business replacement, brand chain, engineering companies, etc.. With the diversification of the sales model, the application and development of the stealth channel has become a part of the LED lighting enterprises in the development of channels, we must consider and increase the.

Sales of lighting products in the past focused on the dealer, including distributors and distributors. In recent years, the rapid growth of the number of LED companies, more and more products to be sold, while the dealer channel is relatively fixed, it is becoming more and more blocked. In the rapid expansion of the LED lighting industry, the traditional sales channels of product circulation has been far from meeting the needs of enterprise development. In addition, the traditional lighting giant monopoly on the flow, engineering and other traditional channel resources are also squeezing the sales channels of many emerging LED companies.

In this situation, how to broaden the channels to contact the target customers with a new sales model has become the development trend of LED lighting industry.

From the data, now almost more than 60% lighting products especially for lamp sales engineering, are invisible in the channel designer team dominated, while the designer channel also in this context from concept to in recent years are frequently mentioned, key amplification. The construction of the invisible channel is directly related to the future development strategy of the enterprise, so it has attracted the attention of many LED manufacturers and merchants. In order to seize this market opportunity, many brands and enterprises are making efforts to increase the intensity of the development of stealth channels, have begun to layout in advance, to seize the highest point. The development of stealth channels has become a trend in the LED lighting industry.

The industry believes that, LED manufacturers pay attention to the invisible channel is because they hope to have good communication with the designer, thereby promoting product sales. On the one hand, they need to do some good projects, the company's own designers are not enough to support professional design, on the other hand, the need to expand sales and brand influence. The designer should get the attention of the society, the design of smart vendors will respect the designer of the project successful companies will naturally get a good return, just hope that manufacturers not only let the designer products as a salesman.

There are views that, with the change of consumption patterns, the promotion of designer channels will be more and more attention. The designer through the space integration of the organic LED lighting products used all kinds of actual space, so that the guests to experience the charm and value of art of light in the imperceptibly, to talk more credible than advertising products, more effective. From the point of view of design and application, LED brings a lot of changes to the field of lighting design and promotes the development of lighting design. In particular, now some LED lights can adjust color, color temperature and even focal length. In order to create intelligent, personalized lighting effects and indoor environment provides a strong technical support.

Designer channel is a bridge connecting the product and the market, do a good job of stealth channels allow manufacturers, designers and end customers reached three win-win. Designers in the engineering lighting industry chain, it is a very important part, to do a project, design, construction, products are indispensable factors. As a building lighting products supplier, the product has been recognized by the designer will have the opportunity to be recognized and purchased by the owners. Designers in the daily work of the design of new and suitable LED lamps and lanterns, and then recommend to customers, and applied to the project, to create personalized lighting space. Then through the media to the market, so that more potential customers to recognize the value of the product and buy.

It is the multi line lead role, making the lighting designer series play the role of Party A and Party B, party material "middleman" in the LED lamps on the market, they are lighting materials into a project access threshold. The LED enterprises through the control of the designer's channels, the use of the designer's unique right to speak to the design of the material.

From the position of the lighting designer, they are considered in the first phase of the project is to supply the safety of manufacturers, like LED companies need to do before the production of materials selection and certification. So designers in cooperation with LED manufacturers will consider the speed of their products, quality standards, service and other factors can not meet the requirements of the project.

From a practical point of view, in the design of the channel is relatively successful, some of the major brands, large enterprises, because taking into account the quality and safety of products, designers of LED lamps