Compared with PHILPS / OSRAM lighting brand in China is the time to sing

LED packaging industry leader, revenue highs every year, net profit CAGR of up to 98.22%...... From the intensive and meticulous farming channel and establish 25000 sales outlets, to the bell sounded listed, LED lighting in the golden period of development, LED industry heavyweights, Linsen lighting is moving toward a domestic brand to the international brand transition on the broad road.

"Go your own way, let others envy jealousy"

In January 30, 2015, the Commission approved the company just got our first application, this day from their July 27, 2011 successfully issued by the Audit Commission, has been more than three years. More than three years of listing journey, for any enterprise, long and intolerable.

"Because the first Linsen underwriters of Ping An Securities' sponsor + direct investment mode" by the Commission direct regulations banned, the listing process after two years. "Mention listed obstacles, shares Linsen Marketing Center General Manager Lin Jiliang said," at the same time, the domestic counterparts in the MLS will first feel the enormous pressure of competition, based on fear, of irrational allegations of fraudulent financial reporting reporting Linsen, Linsen in the market chaos, price of equity investment projects, such as exaggeration. "

In the face of this kind of question, M.L.S. and how to deal with? "Go your own way, have their own good, good products, expand production capacity, good channels. The answer is very simple. Perhaps it is in support of this idea, we see not the same in the past three years: in our largest production base of global LED light source, 2014 monthly production capacity of more than 20 billion MLS LED components, a monthly rate of expansion continued to more than 1 billion; relying on a strong production capacity, the cost of the lamp bulb Rawlinson decreased from 60% to 20%-30%; avoid international manufacturers go edge, product price close to the people in the low road, to the lamp for the knife single product has reached the market; an agent 40, 3000 core distributors, sales outlets in 25000.

Do yourself, it means not blindly follow, do not follow. Intelligent lighting market for the fiery, Lin Chi Lian calm and said: "intelligent lighting in commercial areas have been used, but should be used in Home Furnishing, even after 5 years, is still very difficult. We just want to get involved. "Because of the emphasis on participation, in recent Linsen and millet signed a joint joint declaration of intelligent lighting.

To do their own, it means that the bottom line, adhere to the end. For future development, Linsen has its own pursuit and persistence: "continue to do a good job in manufacturing, the establishment of LED light source of the world's largest manufacturing base to create world-class brand; LED lighting; LED bulb lamp biggest in the world, and to allow consumers to buy cost-effective LED products, promote the popularization of LED. "

"The gap is not a little, there is still a long way to go"

Despite claiming to be the world's boss, but pragmatic Lin Jiliang also understand: want to achieve it, need to make great efforts. Now LED industry competition is also gradually globalization. Although our LED is the world's ninth largest enterprises, but we and the first name of Nichia is still a big gap, Nichia revenue to reach $2 billion, but we are still less than $1 billion, in the global market share of less than 25%. The global LED lighting market space is still expanding, we still have a long way to go. "Lin Chi Lian said.

"The world leader in the LED industry, the ten lighting brands including PHILPS, the top, in the Chinese market share does not add up to 10%, in contrast, only one in India PHILPS lighting brands accounted for 30%, which also shows that the Chinese LED enterprises is very large, and sales channels confusion. "Lin Chi Lian said:" we are trying to expand the domestic market, the international pace is slowing. In addition to a few large companies, such as NVC in 2007 to enter the UK market and set up a branch, and vigorously expand in Europe, North America, Southeast Asia and other markets. "

In Lin Jiliang's view, compared with PHILPS, OSRAM and other international brand lighting, lighting brand Chinese's voice was not loud enough for the foreign market, lack of layout and overall brand development system, a really good rare. Therefore, he called: Chinese lighting brands should not just do simple traders or 0DM, but to achieve the output of the brand.

The MLS brands in the world output layout has been drawn: North America, India, Middle East, Southeast Asia, Central Asia, Russia and Australia are the focus of development. Horses, the global LED industry has felt the crisis of international research institutions IHS LED chief analyst Jamie Fox said: "our before becoming world LED upstart, with the use of strong domestic demand has established its leading position in the market China. For the major suppliers, Linsen rise to send a clear signal that the main competitor Chinese enterprises will soon become the global LED business. "Maybe, after NVC, more Chinese LED lighting enterprises will make the world look askance.

"Lose kingship, by one of the world total, so first skilled talent works swiftly. "Lin Chi Lian believes that the era of LED lighting to feudal lords vying for the throne, want to make the world look askance, high material (deep internal strength) and foot disease (hurry) are indispensable.

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