Commercial lighting: an important part of the future development of LED lighting

Lighting to stimulate consumer demand for commercial lighting

Commercial establishments, as a customer directly to the place of consumption for lighting and lighting applications are relatively high requirements. With the LED lighting technology continues to improve, some of the leading shopping malls, shops, restaurants etc. have been gradually accepted LED lighting, new world department store has a number of shopping malls and public area lighting on the part of the lighting transformation, Suning, Meikailong, Hualian, Yokado, Wanda Plaza, rainbow brand mall's been using LED lighting. In the LED and the popularity of energy-saving environment, more and more commercial places began to pay attention to the importance of lighting and lighting for the atmosphere of the scene. 2013-14 years will be the timing of LED lighting applications in commercial places.

Lighting plays an important role in the realization of commercial location, and the promotion of consumer desire. In order to attract customers, businesses must create a comfortable light environment, a customer shopping if you feel comfortable, will stay longer and spend more, and are willing to once again back consumption, high-quality lighting can stimulate the emotions and feelings, and strengthen brand stores. To enhance the external image of a specific commodity by lighting, to strengthen the focus of attention, but also play a role in stimulating consumption.

Many places of business owners and construction units of the lighting design is not deep, only to the brightness as standard, but the brightness, color temperature, color and lighting uniformity, all need to place the atmosphere and people with physical and psychological needs, in order to attract customers. Places of business in different categories, different requirements for lamps, such as supermarket chains and lively atmosphere for high brightness, high color temperature, brightness and even increase the depths of the supermarket, to attract customers to take a stroll inside from the outside; and the high-end brand clothing store requires local lighting and low color temperature, a senior atmosphere, the eye focus and products on.

Therefore, the designer of the application of commercial lighting, played a very important role.

The application of the designer leading commercial lighting

The purpose of commercial lighting design is to create an ideal light environment and sense of space. The designer plays the role of a bridge between the owners and manufacturers of commercial establishments, guide needs to communicate with customers, allow customers to understand the characteristics of LED applications; meet the needs of the owners provide lighting solutions, give full play to the advantages of LED lighting. By choosing a professional LED lighting products, lighting design optimization, creating a comfortable shopping environment, improve customer shopping experience, enhance the mall's sales. Under this trend, the future designers must understand LED lighting product characteristics, design and product development are combined, which makes LED products more toward the direction of diversification and flexibility, and give full play to the advantages of LED lighting products.

"Light and shadow magic" - creativity, low cost for the shop

Thus, for the popularization and application of LED lighting design in commercial places, by the alliance national semiconductor lighting project (CSA), China Lighting Association (CIES) jointly organized the 2014 Beijing International Lighting Exhibition and Adsale Exhibition Service Co. Ltd. (April 2014 14-16, Beijing. China International Exhibition Center) and the same theme "light" DESIGN, "poly will" light magic "warm-up activities before the show. This event will be held for 5 days in Beijing (October 25, 2013 -29) exhibition and forum activities of "low cost" turned the consumer scene, a combination of simple lighting and tool design, showing infinite creativity and flexibility of commercial lighting design under the premise of saving cost, to create a unique visual effect, low cost for shops to take on an altogether new aspect and to the owners; how to use low cost lighting renovation in the consumption environment, enhance the customer's shopping experience. In addition, the Beijing lighting exhibition will bring together the domestic and foreign advanced technology, semiconductor lighting, intelligent building and Home Furnishing technology and products, light, DESIGN, held at the same time "together" to design a series of activities, the whole industry chain Exhibition + exchange + real demonstration form provides cross platform designers, architects, interior designers and the owners for the lighting facilities.

Now, DESIGN, "light" poly lighting design recruiting creative designers, low cost for the selected 2 stores take on an altogether new aspect, the designer works will be in October in Beijing sponsored shops / restaurant (TBD) show 5 days, and invited to share in the salon creation course. Please consult the "light, DESIGN, poly" organizers contact: Li Ye 18811129173

Figure 1: the previous "light - Design - poly" lighting design designer speech activities

Figure 2: the previous "light - Design - poly" activities in the field of lighting design

"Beijing Lighting Fair" and "Beijing Intelligent Building Exhibition" has opened the public electronic platform, please pay attention:

- Sina micro-blog @ @ Beijing Beijing Lighting Fair and Intelligent Building Exhibition

- WeChat and WeChat @ @ Beijing lighting exhibition Beijing Intelligent Building Exhibition

- mobile phone application App Download: Beijing Lighting Exhibition

For enquiries, please contact the organizers Adsale Exhibition Services ltd.:

Tel: (86-10) 51293366 e-mail: publicity@adsale.com.hk

Beijing lighting show website: www.ChinaLightingExpo.com

Beijing intelligent building exhibition site: www.China-ibuildexpo.com