Cold look at LED lighting industry heat beware of heat stroke"

From last year's cold, hot this year, China's LED lighting market outbreak faster than expected. Just concluded, Guangzhou International Lighting Exhibition on the crowded, telling the LED industry's hottest. However, an entrepreneur in the tenth LED industry forum, said: LED lighting market is expected to start a year earlier than expected, it is very hot! But we should pay attention to technology, quality, patents, standards, not on guard will heat stroke". "

Perhaps the following a group of cases and data, you can make the heat of the LED industry has a more intuitive experience.

The global LED chip giant American keshui company China senior marketing promotion department director Chen Haishan told reporters, Chinese LED commercial lighting market size could double this year, now the high-end LED chip in short supply.

OPPLE lighting this year set up a special business. Ding Long, vice president of OPPLE's business division, said, LED lighting products prices fell by an average of 20%~30% per year, energy efficiency increased by 20%~30%. Before LED commercial lighting investment payback period of one year, now seven or eight months can be recycled. OPPLE commercial lighting business accounted for LED, this year will be significantly increased to 50%.

KingSun deputy general manager Zhu Bingzhong said that this year is the best year for the LED industry, there will be a blowout situation, the current orders to the ground after two months.

Sanan optoelectronics, BDO NVC, OPPLE lighting and other enterprises, the annual income of 10 billion yuan has impact on the agenda.

Under the heat wave, LED industry competition will be more magnificent.

Wang Lianghai, vice president of Tsinghua Tongfang revealed that the cost of LED chips in mainland China this year fell by 50% over last year. Industry experts said that in various types of lighting in China, this year, LED lighting penetration has reached 90%, but LED sales accounted for only $9.6%. This year, the price of LED is 1/3 in 2011, the three watt LED bulb lamp, brand products 30~40 yuan, low-end only 10~12 yuan. "At present, the main market competition depends on price. "

And after the acquisition of Taiwan Sanan optoelectronics optoelectronics, Elec-Tech yuan can buy NVC, this year is expected to be more mergers, cooperation case. Gong Weibin, chairman of the board, said frankly, as a packaging company, Ruifeng will look for opportunities to cooperate with the upstream chip factory. Experts believe that, after the price war and integration, LED, the number of enterprises in the middle and lower reaches will be greatly reduced, enterprises must be differentiated competition, in order to survive".

The outbreak of the market, but also led to a new round of LED industry capacity expansion impulse. As is promoting the private placement of Sanan optoelectronics, Wuhu intends to expand the base of the LED chip production capacity. If the last round of capacity expansion is more government driven, then a new round of expansion is more market driven". Over the past few years, the blind expansion of LED chip capacity, waste of resources coupled with last year's price avalanche, industry losses, enough to give the government sounded the alarm. Zhu Bingzhong admits that government subsidies have been gradually reduced. This year, the Shenzhen municipal government abolished the LED planning is also a signal.

Experts cautioned that China LED epitaxial, chip, packaging capacity are redundant, and now some companies get orders to expand capacity. The first half of this year, LED lighting distribution channels rapidly, retail shipments to observe the third season, more accurate judgment of the market to start level.