Chinese lighting electricity market tendency of B2C mobile online shopping takes up

With the employment of China's wage, the main city of commercial property rents both growth, prompting the operation cost savings of about 60% of the rapid development of e-commerce market, has become an important trend can not be ignored. The global research firm Trendforce's Green Energy Research Department of LEDinside senior analyst Wang Fei pointed out that, at the "LEDforum 2014", 2013 online shopping accounted for China e-commerce market size of more than $300 billion, estimated in 2014 will continue to grow to $445 billion; its business model gradually changed from C2C to B2C, the trend is also reflected in the Chinese lighting electronics business market.

Trendforce's green energy research department senior analyst Wang Fei LEDinside

China's lighting electricity supplier market size of $2 billion 300 million Tmall as the main B2C platform

In 2014 China lighting e-commerce market size of about $2 billion 349 million, accounting for 14.4% of overall Chinese lighting market, driven in e-commerce market growth, is expected to reach 30% in 2017, to become the largest lighting product sales channels.

Lighting e-commerce market structure, the proportion of B2C accounted for more than 55% of C2C, the main platform to Alibaba's Tmall as the largest, followed by Jingdong, shop No. 1, etc..

Tmall has many lighting brands stationed in the mall, the preferred platform for people to buy online lighting products. According to its 2014 three quarter trading volume statistics, lamps and lanterns 30 million, light source 21 million. The best-selling products in lighting lamps, pendant lamp, table lamp, spotlight, top three brands as OPPLE, NVC, Aldo; best-selling products are LED light bulb, LED lamps, and PHILPS, OPPLE, NVC is in the top three brands.

China Mobile popularity of mobile Internet shopping ratio increased

Wang Fei said that despite the current through the PC online shopping lighting products accounted for nearly 70% people, through the intelligent mobile phone or tablet computer online shopping of people, but also have 32% respectively and 24%, plus the growing popularity of China Mobile network, led the mobile online shopping customers to grow, so the lighting electricity supplier must pay attention to the rise of the mobile online shopping market.

In addition, in order to avoid the damage of the goods in the transportation, it is very important to choose a more secure logistics. Ensure delivery quality, will help enhance people's willingness to purchase online lighting products.

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