Chinese light accessories cross-border selling overseas market contains huge business opportunities

In recent years, China's manufacturing overseas high heat, which, lighting products export growth is particularly rapid. According to relevant statistics, in 2013 China's total exports of 11 billion 700 million U.S. dollars ($72 billion 500 million), an increase of about 30% compared to 2012, the first half of exports amounted to $7 billion 500 million, an increase of 24% compared to the same period in 2013.

The face of a sharp increase in overseas markets, the domestic traditional lighting manufacturers keen to see the hidden business opportunities behind the eyes of the global market by the domestic market.

Recently, the reporter was informed in the visit to Zhongshan Ancient Town in Guangdong province a lighting factory owners, the factory is making the transition from domestic sales of foreign trade sales, and the introduction of foreign trade business platform as the main channel of promotion. The owner also talked about the introduction of electronic business platform for the plant is a relatively new attempt, has received a good effect.

After registration, I tried to choose their own experience of a dozen goods, the results of the five products have just received a copy of the order of the seven, he said, this is too fast, I did not expect!"

In the interview, the reporter learned that since 2012, the lighting industry by leaps and bounds every year to 2-3 times the trend of growth. In the chandelier category, for example, in the first half of 2014, chandelier category sales accounted for 16% of the entire lighting, an increase of 154%. The second half is expected to grow about 2 times. According to statistics, the ten category is selling platform GU10 spotlights, LED lamp, downlight, ceiling lamp, stage lamp, flashlight, mini lamp, outdoor lamp, solar lamp, lighting accessories.

It is understood that the current cross-border electricity supplier lamps market has shown the following characteristics:

1) search heat continued to rise: chandelier category Google month search up to 500 thousand

At present, from the Google search trends, lighting products are in a steady rise.

To chandelier category, for example, Google month search volume reached 500 thousand times; platform hot search word in the top ten, chandeliers class keywords accounted for five.

2, Europe and the United States, Australia buyers into the main force: half of buyers from the United States

According to the relevant website data show that the current platform lighting sales in the top ten countries: the United States, Canada, Britain, Holland, Australia, Spain, France, Italy, Mexico and new zealand.

Chandelier category, for example, as of the first half of 2014, the United States, Australia, Canada, respectively, became the country's top three buyers, accounting for about 70% of the total buyers. Among them, the United States accounted for 49.66% of buyers, almost half of the total number of buyers. The United States has replaced Japan as China's largest exporter of lamps and lanterns.

Reporters also learned that Europe and the United States buyers tend to choose simple, retro, modern and other lighting style, and to follow the trend of foreign popular very close. Therefore, according to their own needs, the seller can selectively promote and put in.

3) platform profits: single product profit margin of 178%

In a business platform website selling lamps category, ceiling fan lamp (lamp) belongs to the category of potential platform, foreign demand is very strong. A ceiling fan lights as a seasonal product line, the source of the Guangdong Zhongshan Ancient Town, the platform margin of up to 178%.

4) LED lighting products touted: single product monthly sales of 500 thousand pieces

In the category of hot selling, another hot single product that is LED lighting products. LED lighting products with its energy saving, environmental protection, easy maintenance and other characteristics, in recent years has been touted by overseas buyers. LED light bulbs, for example, the main buyers of such products mainly to large wholesale enterprise buyers, platform sales reached 500 thousand monthly.

At present, the use of lighting systems LED energy-saving lamps abroad has become a trend. Calgary Canada said the municipal government will change the day before, with eighty thousand LED lighting, building lighting system for the public good. For cross-border electricity supplier platform sellers, this is a potential business opportunities.

At present, the lighting products as a selling platform for cross-border electricity supplier platform, once appeared in short supply phenomenon.

In addition, the reporter learned that, in terms of lighting products marketing, video marketing has been widely used in the seller's group, its direct effect is more significant than other marketing methods.

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