Chinese LED lighting industry into the channel "card" era

As an emerging industry of energy saving and environmental protection, LED lighting shortly before the State Council issued the "12th Five-Year" comprehensive energy reduction program of work "is a policy concern. The program clearly pointed out that to speed up the transformation of energy-saving facilities, strict use of energy management, and guide consumer behavior, the promotion of the use of energy-efficient household appliances, lighting products. And the "semiconductor lighting" included in the "energy saving and emission reduction technology industrialization demonstration" project.

In recent years, with the rapid development of LED lighting industry in 2010, China's LED output value reached 126 billion yuan, the growth rate is expected in 2011 exceeded 50%, reaching 180 billion yuan, LED industry investment reached 65 billion yuan. The huge domestic market cake attracted a comprehensive channel layout of the global LED lighting, including SPARK, including well-known brands. The day before, one of the world's largest solar photovoltaic lighting, LED lighting manufacturers, suppliers and exporters, Spike photoelectric disclosed that the company has started the domestic channel construction, blockbuster introduced "win-win partnership with the world, the channel channel strategic alliance program, all LED lighting change channels, to market changes in 2012 domestic LED lighting kicks off.

The global leader in

Export giant channel strategy to speed up China's layout

SPARK - Shenzhen Spike Optoelectronics Technology Co., Ltd.'s international brand, founded in 2000. The history of the development of Spike photoelectric, is the history of the development of a Chinese PRD enterprises make efforts, the history of the LED lighting industry as a microcosm of the development of Chinese, is the national government to encourage the development of strategic emerging industry standard guidance, LED lighting industry in the development of national enterprises confirms the strength of the true. From the export processing to the brand internationalization started from the low cost, the "price war" to rely on international brands to enhance the core competitiveness of enterprises, from the "fast track" guerrilla warfare to the standardization of modern enterprise management, from simple products to fully participate in the international brand operation transformation, from the beginning of the pursuit of growth to the construction of LED lighting industry the value chain, from the "Chinese manufacturing" to "create China", from "quality" to "sales", Spike photoelectric by virtue of high quality products, adhering to the "quality, innovation, integrity and service" concept of value, take practical action to perfect interpretation of the two Chinese LED enterprise development proposition: rapid rise, global layout.

1.2000 - 2005:OEM stage of development, the international competitiveness of products quality achievements

OEM is one of the most effective ways for the LED lighting enterprises in the early stage of the market, which is the trend of social production and cooperation. The early development of LED lighting industry in China, enterprises have the resources in the innovation ability based on the configuration, as much as possible to reduce investment in fixed assets, in the global market expansion, Spike chose OEM as photoelectric early five years "precipitation" development strategy.

For the pursuit of high-end quality, complete technical precipitation. The establishment of the enterprise, namely "Spike photoelectric integrity set, quality win" rule. In the domestic LED lighting industry, Spike photoelectric in the first phase of the development of the enterprise continuously through technological innovation, productivity construction, manufacturing, quality management system, advanced production and testing equipment, the introduction of product line extension enterprise improvement, frequent access to the global market favor, build and maintain Spike photoelectric in exports, processing, OEM and other fields of competition advantage. As of 2005, LED lighting products export customs data show Spike photoelectric with industry-leading high quality, good price and rich product structure, was widely recognized by the global LED lighting industry, product marketing Chinese mainland and Hong Kong and Taiwan, Southeast Asia, South Korea, North America and Europe, the global market share in the domestic LED lighting industry Spike, fully demonstrated the photoelectric in the global LED lighting in the field of power quality.

2.2005 - 2008:ODM development stage, leading achievements in science and technology innovation competitiveness

For LED lamps, leading technology and high-end quality is the first lifeline! After years of exploration and experience, the global LED lighting market has entered the fast track of development, ushered in the outbreak of the development of the industry. Along with the rapid development of the global market, stable OEM orders, the fierce competition in the industry will be born, Spike photoelectric relying on deep understanding of the global market and forward-looking strategic perspective, with leading technology and high quality talent shows itself in the global LED lighting field of ODM, has become one of the world's largest solar photovoltaic lighting, LED lighting manufacturers supplier and exporter.

Leading technology, high quality analysis behind Spike photoelectric, with support of quality assurance and multiple international scientific research system, these high standards for the high quality and leading technology escort Spike photoelectric, Spike is also the important causes of the remarkable performance of photoelectric and high reputation in recent years!

To ensure that the first heavy system: the leading technology innovation system

As the core element of modern economy, the innovation of science and technology plays a decisive role in the success of an enterprise. Spike photoelectric in the road of scientific and technological innovation, and gradually explore a set of independent innovation of the SPARK model". In order to build the industry's leading platform for research and innovation, through the construction of Spike photoelectric production and research integration of technology innovation system, and the Chinese Academy of Sciences, Guangdong University of Technology, South China Normal University, Hong Kong Polytech University, more than a dozen domestic famous research institutes to establish a research into innovation of strategic cooperation, the use of solar energy in lighting