Chinese LED enterprises to enter South Korea triggered concern

According to South Korea's etnews website reported on July 29th, China's large-scale LED enterprises to enter South Korea, have taken a price war strategy, triggering concerns related to South korea.

South Korea's domestic LED product prices are generally higher, based on this, China's large LED lighting company light source family (MLS) on the south of the photoelectric invariably optimistic about the Korean market, has taken a step into the Korean market. Both have sold super cheap LED lighting products, trying to lay a solid foundation in the Korean LED market.

Back in 2012, MLS released the world's first price of only $1 LED bulbs. MLS's greatest strength lies in its ability to reduce manufacturing costs through mass production. At the same time, a large number of users can enjoy a lower wholesale price of LED chips. KingSun chose to join the Korean partner Digisys in the Korean market, and has Eland and Group signed a $10 million agreement to install LED lighting.

South Korea's lighting industry is extremely shocked by the influx of Chinese enterprises and a good development trend. Thus resulting in a game of chicken price based competition is imminent. Therefore, Korean companies must make a quick response to reduce the price of the product or adopt a premium strategy.

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