China Lighting marketing top 10 outstanding enterprises and winning keywords"

Honeywell Lonon keyword: sports marketing

Performance: during the Asian Games this year, Honeywell LED lighting on schedule to illuminate the Canton Tower of. In order to celebrate the Asian Games, Honeywell and Lonon launched a timely manner, Lonon million Hao Li for the Asian Games refueling activities, make the eye and popularity.

Comment: Asian Games bid LED project, to promote "2010 360 DEG omnibearing lighting" product concept, landing with "Lonon store planting plan", the system of sports marketing strategy to the success of Honeywell Lonon brand awareness upgrade again

Key words: Fuxing crest millionaire incubator

: October 18, 2010, Fuxing crest (Fuxing Group Company) launched a comprehensive millionaire incubator program in Zhongshan Ancient Town square lighting.

Comment: a bold attempt to internal network marketing, community marketing and promotion planning service channels and incentive mechanism combination, Fuxing Group "millionaire incubator program" is worth a lot of peer to pondering.

Jason lighting keyword: the spread of brand culture

Performance: in April 12th, Johnson signed a strategic partner of CCTV lighting ceremony held in Beijing media center.

Comments: cultural communication and brand transformation is the purpose of Jason lighting strong landing in cctv. Through the image of Mr. Eric Tsang spokesman for the interpretation of the brand of Jason, the spread of responsibility home brand connotation, but also marks the official transition from the industry to the light of the brand to try to transition to the public brand of the brand in the transition of the brand of the

Key words: promotion of Hongguang lighting

Performance: April, Hongguang lighting to join CCTV, to create "Hongguang storm swept China" operations, image advertising in multiple channels of CCTV broadcasting and promotion.

Comment: terminal promotion launched this year Hongguang lighting, multiple attack in marketing, three-dimensional development strategy, make the terminal popularity rapidly

Key words: the power of public welfare

Performance: October 10th, acres of ecological forest nature lighting base construction agreement signed in Minqin County, plans to use three years to build 1000 acres of ecological forest in Minqin county.

Comments: public marketing and fair publicity, let nature lighting famous, more important is again reflects the sense of social responsibility in the industry's marketing value

Kaman lighting key words: Happy marketing

Performance: Zhongshan Kaman Lighting Electrical Appliance Co. Ltd. in Hunan in August 23rd Changsha Sheraton Hotel officially signing to join Hunan TV happy camp famous host Wu Xin, and fully open "thousands of the city thousands of stores, the Kaman expansion plan in action" national network.

Comments: Kaman lighting accurate positioning of the consumer groups - 80, 90 fashion family is their first choice, the industry has a considerable visibility

Key words: okes lighting energy-saving bid

Performance: in 2010, with the high efficiency and energy saving project momentum, okes lighting in deepening the brand influence and channel upgrade.

Comment: as one of the outstanding representatives of enterprises are light, okes lighting every act and every move will have a huge impact on Guzhen lighting industry.

Key words: big campaign juhao lighting

Performance: the lighting Expo Center 5000 square meters flagship store opened + juhao Diaoyutai patriotic solidarity group action.

Comments: huge Hao lighting in the ancient town of a large exhibition hall has reached 10, so that the lights will have to see the huge ho become a reality. The Diaoyu Islands solidarity group show patriotic action juhao lighting is good at combining the bold political marketing practices

Keywords: four brand Qilang lighting

: Qilang lighting new this year at more than and 60 stores in Vietnam, Malaysia, Thailand and other countries set up a number of stores, and two new brand "Sailuoni", "Austria Luo Shi", with its two mature brand "Qilang" and "MOOL-LONA" at the same time in the domestic market.

Comments: Qilang lighting industry spread "sell sell luxury lamps", now Qilang jewelry and lamp brand level more perfect, to enter the domestic market and get the performance of chips more natural

AKT lighting key words: project bid

Performance: the transformation of the village in Guangzhou, Germany, AKT lighting in the fierce competition in the lighting project successfully won the order of nearly ten million yuan.

Comments: from a number of domestic and foreign brands in the competition to stand out, AKT lighting marketing capabilities can be seen.