China's LED industry uncertainty may lead to the butterfly effect"

In recent years, due to the global recession, the outbreak of the debt crisis in Europe generally, and polysilicon prices continued to fall, but the LED industry suffered many difficulties, although the Chinese market and the international market has not yet fully conform, but Chinese LED industry also suffered a cold winter, the overall performance just passable. In order to ensure the stable development of the economy, Chinese out a series of policies to guide the mainland industry, and enterprises have also begun to take action, in order to more severe environment for survival, and development. And some of these, the development of the LED industry can not be ignored. The following is a list of some of the current LED market uncertainties, from them we can vaguely feel the subtle changes in the LED market in 2012.

More than one pipeline sales to market momentum

Although many traditional lighting manufacturers also insisted that lighting products are not suitable for online sales, but Taobao mall lighting brand is growing rapidly, sales are also rapidly. 2011 in March, the city has no worries about the lighting mall project was officially launched, attracting industry keen attention. Up to now, excellent lighting brand flagship store has more than 100, the country's more than and 30 provinces and cities of the pipeline service providers have been in place, after several optimization and upgrading, mall business model has been basically finalized. I believe in the smooth opening of worry free lighting mall, lighting industry will enter the era of e-commerce.

Two pipeline construction into focus

In recent years, the development speed of unexpected LED lighting, the traditional overseas upstream of LED leading enterprises such as CREE, Puri have vied China market, PHILPS, OSRAM, GE and other traditional international lighting giant is a strong attack, Yankon, Shanghai Ya Ming, NVC, excellent brand began to compete in the lighting application products exhibition. Although the LED market is hot, but due to the construction of the pipeline is lagging behind, LED lighting products in the terminal market has not won the favor of consumers. Whoever gets the pipe. It is understood that the history of Ford, Elec-Tech, Meyers and a number of LED companies are increasing the strength of pipeline construction, believe that under their guidance, 2012 will be LED lighting pipeline construction.

Three enterprises to accelerate the pace of capital operation

Nationstar, NVC, neo-neon, Lehman photoelectric, kingsun...... In recent years, a large number of lighting companies have entered the capital market. February 1, 2012, the Commission announced a total of 515 IPO applications in the list of enterprises in the trial, at least 9 LED companies are waiting to be listed. According to the Research Institute of Engineering LED industry, there are about 50 LED companies have been completed or are in the process of reform, in order to introduce investors, the rapid realization of the listing. In addition to listing, mergers and acquisitions and riptide. Conservative estimates, in 2012 there will be no less than 3 listed companies, mergers and acquisitions event of not less than 3.

Four marketing campaigns focus on end markets

A picturesque scenery scenic spot, a bustling dealer meeting, let the dealer to buy products after the idle away in seeking pleasure, the purchase section, which has been the lighting companies never sold the old routine. Today, businesses and businesses are becoming more and more realistic, it is better to teach fish to teach. So, more and more lighting enterprises according to the requirements of agents, marketing activities will be moved to the end of the market, and the dealer meeting theme more is how to combine the local market, to explore the feasible action plan. It is understood that the history of Ford and de Ho Runda in the end of the market marketing campaign plan has been released. In 2012, the market terminal lighting industry marketing activities will haoxiliantai.