Cheap grab the market is intended to make the market more orderly?

This seems to be a false proposition, low-cost market can make the market more orderly?

In the LED street from KingSun, but in this way will tell the industry, the current LED industry is not standardized, frequently on electricity to do LED industry Galanz or Lenovo, the 'blind money' 'clean up' out of business, and ultimately let the market become more orderly. KingSun brand director Hu Yufeng in an interview said Chinese LED network editor.

The "price war" in the LED industry is no longer a fresh word. But the subdivision lamp field, LED street was a member of the "big dye vat" relatively clean. But recently, KingSun launched "lighting replace wealth plan, as part of LED street to 4 yuan more than the price of the /W on the market is down more than half of the peers.

"The specific price I am not particularly clear, but it is really very low price. "Hu Yufeng said that the current low-end LED street lamps on the market to sell 6-7 yuan /W, KingSun lighting the" replace "LED Street wealth plan launched lower than the price on the premise of ensuring the quality and lighting" replace "wealth plan to allow the market to become more standardized.

The LED street lamp market price is what kind of? BYD lighting sales director Xiao Zhiyong said, currently on the market size of LED lights according to power and the price is different, in the end product, 60W below the average price of about 12 yuan /W, 100W price of about 9-10 yuan /W, 150W average price of about 8 pieces of /W, 200W to about 8 yuan /W. If it is for export, high-end LED street lamp has sold 17-18 yuan /W, the low-end is not to say. "

Listen to listen to the ground on the photoelectric LED street lamps sold at least 4 yuan more than /W, Xiao Zhiyong told China LED network editor, if there is no new design, new breakthroughs, in accordance with the traditional practice, this price is very difficult to do. "

KingSun is close to the price of a loss to market, customer feedback. "Hu Yufeng said," the KingSun "price to market street, the absolute quality assurance. KingSun inside the industry for so many years, we will not drop their signs. "

So, such a low price and quality assurance will be the impact of the street counterparts?

Xiao Ling, chairman of the poly lighting for China LED network editor said, the positioning of each enterprise is not the same, the customer base is not the same, the market is not the same, can not be generalized, but depends on the market to speak. If you do the Japanese market, this may not sell, if it is possible to play the Chinese market. "

"This price is not everyone will accept, what price corresponds to what, in many projects will not necessarily use such products. An unnamed industry insiders told the China LED network editor, LED street lamp is mainly used for engineering lighting, the face of the very professional customers, they are very strong discrimination for lamps. "Outdoor lighting, the price is not important, long-term reliability is the main street, because the maintenance cost is very high, only to ensure the reliability of the product, the product life cycle of the total cost is the lowest. "

Similarly, in the eyes of Xiao Zhiyong, street lamps, including many factors, requires a long warranty period. "I don't know KingSun more than 4 yuan /W products in the end be able to achieve what kind of quality standard, LED lamps main customers are mainly government, no one or two good case to prove what. If there are specific cases out, the effect is good, it may be very big impact on the market. "

"I do not think this is the norm in the market, will destroy the industry. Because the industry needs to develop, we will not be the norm through low-cost, but should be more professional, good product quality, which is to regulate the market. If it is not good to be eliminated by the market, rather than through the price. The industry said.

Xiao Zhiyong said KingSun want to get rid of bad through the low price competition of the enterprise, the original intention is good. "But this play can not achieve the effect? LED street lamp plate is too large, less count, then there are 12000 manufacturers, manufacturers are not the same strength, to what extent? How many companies can collapse? How long will it take? How can I get there? "

A series of problems, the market performance needs KingSun follow-up answers. (text / China LED network Sophie)

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