Chase the new blue ocean LED small pitch wind blowing how long?

When the conventional LED display price competition, forcing the entire industry the fight when the small pitch LED display was born, has injected new vitality to the downturn once as the springhead display market. Including Riyadh, photoelectric, Mai Rui optoelectronics, Shanghai Sansi, yishida LED display company, have poured troops compete in this new blue ocean.

LED small pitch products open innovation blue ocean

"778 million yuan", this is the leyard optoelectronic revenue in 2013. In 2012, the figure was 502 million yuan". In the display market saturation, the slowdown in demand today, Riyadh revenue growth is derived from its breakthrough LED small spacing tv. Income is 254 million yuan to confirm LED small spacing TV Lyad in 2013, an increase of 66%, accounting for the proportion of Lyad total revenue increased from 27.26% in 2012 to 33.88% in 2013, and has become the fastest growth of Lyad's main business products.

According to Riyadh photoelectric deputy general manager, deputy general manager Li Nannan said that in 2010 the liard developed small spacing TV, the following 1mm spacing product has been out of the lab, the 1.2mm product can be mass production, in addition to small pitch products Riyadh has applied for a patent pool.

Since the launch of the liard pioneered in the world of small spacing LED TV orders increased rapidly, from 0 yuan to 200 million yuan in 2012, to 330 million yuan in 2013, a total of 530 million yuan signed. Although the first quarter has been the industry off-season, but Li Nannan said, in the first quarter of this year, orders are significantly stronger than in previous years".

It is noteworthy that the liard small pitch LED TV in 2013 gross margin was 37.7%, become the main contribution to the business of the company's net profit plate.

In addition to Riyadh, the LED display of listed companies have released its small spacing of LED products. The photoelectric CEO to LED China Jian Yong to reporters, the current small spacing TV photoelectric research and development of more than a dozen models, including P1.2, P1.4, P1.6, P2.0, P3.0 etc., the characteristics of small spacing Shuabing machine by advertising media recognized by customers, the first half of 2013 was about 18 million 750 thousand yuan order.

But the photoelectric 2013 LED small spacing product orders is how much Chinese LED asked to call to Jian Yong, the other said, the annual report is the answer.

Founded in 1993, has been 21 years of history, Shanghai think twice technology is also concerned about the LED small pitch products. According to the Shanghai sun's deputy general manager Wang Peng introduction, the company developed the P4 full-color LED screen in 2009 August 2011, developed the P2.8 LED color TV, P2.75, P2.5, P2 and the P1.66 color display has been successfully developed, and has been some commercial and military customers to accept, to replace the DLP or LCD rear projection LCD wall.

As for the situation of small spacing product orders, Wang Peng did not explicitly inform.

Shenzhen yishida electronic is also developing LED small pitch products, according to marketing director LED to China yishida thunderstorm network reporter, at present small pitch products yishida are P3.1, P2.5, P1.5, P1.2, and P2.5 sales. Since July 2013 the market, small spacing is yishida product revenue nearly thirty million yuan, and this year is expected to target amounted to seventy million yuan.

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