Characteristics of outdoor media in the era of LED display screen

CTR data according to the domestic market research agency showed that in 2009, the newspaper advertising media of negative growth, outdoor advertising media the growth rate of 79%, while the outdoor LED screen advertising accounted for 35% of the market share, but also will maintain the momentum of sustained growth. At the intersection, bustling commercial street, can see to do advertisement carrier LED display, turns commercials and part of public service advertising, advertising forms emerge in an endless stream, the content is extremely rich; be the most changeful, because of this, to 2009, the newspaper advertising media appeared negative growth, while the growth rate of outdoor advertising media is as high as 79%, let us know under LED display time outdoor media features:, 1 new forms of advertising, a wide audience. LED display is widely used in the flow of people and more public places, traffic, attract the audience to direct and vivid forms of advertising, the active attention of audience broader, more ornamental than traditional media force. In addition to outdoor advertising, but also to publish information, enrich people's cultural and entertainment life, by the broad masses of the people and love. According to market research firm CTR data leading display, 2009, in the newspaper advertising media of negative growth, outdoor advertising media the growth rate of 79%, while the outdoor LED screen advertising accounted for 35% of the market share, but also will maintain strong momentum of sustained growth. 2, release process is simple and convenient. The LED display is actually a computer monitor, connected with the computer through a data line or wireless communication, as long as easy to set up a computer, it can be used to the advertisement content, convenient and quick. According to statistics, the city's large LED display an average of more than 80 kinds of commercial advertising every day rolling. 3, fast update advertising. Advertising agents and publishers can update the LED display advertising content, update the way is to replace the advertising program or change some of the text in the host computer, update process is not affected by other external conditions. According to statistics, a large LED display on average monthly update advertising content, and a small LED display is less than 35 days a week will be replaced by an advertising content. Finished LED display outdoor media era characteristics, we can understand the recent high growth rate of the outdoor media advertising. With the development of LED display technology, 3G communication technology has gradually been applied to the field of outdoor media, I believe that led display outdoor advertising will bring us more exciting, let us look forward to it.