Channel war soon LED enterprises how to set the universe?

Experienced in 2012 to explore the feelings of stones across the river, to 2013, the domestic and foreign brands have begun to enter the LED lighting market, LED lighting channel war also kicked off. In May last year, Guangdong Province issued the "Guangdong province to promote the use of LED lighting products plan" implementation in July, the State Ministry of science and technology of semiconductor lighting technology development "issued" 12th Five-Year "special plan" and the "20122013 annual financial subsidies to promote products of semiconductor lighting project to start bidding, the national development and Reform Commission announced in February" semiconductor lighting industry planning "policy driven by the government, LED lighting project channel presents fiery state, but because LED lighting is an emerging industry, the price is too high, the market still is not called a terminal.

Current situation and analysis of domestic LED lighting channels

Many funds and enterprises into the LED lighting industry, LED lighting production capacity is relatively surplus, so that the entire LED lighting industry in the development process encountered bottlenecks. How to develop LED lighting market has become one of the important tasks of LED. At present, LED lighting industry as a main channel engineering channels, network channels, the traditional sales model, distribution agents, joined the cooperative terminal sales model, enterprises themselves invest in the terminal market of regional stores, store experience etc..

The four channels have their own advantages and disadvantages: the channel of high demand, high profit margins, but the high cost of project coordination, decentralized, long-term capital returns, is not conducive to enterprises to expand production network; pre investment channels of low cost, simple operation, but the competition is fierce, decentralized and uncertain delivery, customer service and service is difficult to follow up; distribution channels can quickly layout, and the rapid expansion of marketing network, but the dealer profitability and loyalty to control; direct channel high controllability, good planning, brand and service to customer service difficult to follow, but the large initial investment, enterprise operation and management of the reserve funds have higher requirements.

According to the survey, at present, engineering lighting in the field of LED lighting is doing the most, basically the government and enterprise cooperation, or through the implementation of the EMC model. Network channel is mainly to replace the LED light source, LED lamps and other retail. As in the traditional distribution channels, many domestic first-class enterprises began to carry out the dealer meeting, investment conference, product launch and promotion will, at the same time, in many emerging LED lighting Lamps City display experience center, trading center. Such as Shili River, Beijing Lamps City Liouying road lighting lamps and candles of a myriad families, Shanghai City, Zhongshan City, Shenzhen Huaqiang North Kyushu LED distribution center. But the feedback is not home to the LED home lighting, commercial lighting in the market can barely.

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