Channel construction is a tool for LED lighting companies compete for market opportunities

Since 2011, LED enterprise for battered European debt crisis, coupled with the LED enterprise by a series of problems of overcapacity, technical bottlenecks and development level is not high, single product limit, to deal with the fierce market competition, the beginning of 2012, many large enterprises such as LED lighting honglitronic, country star power, such as neon, Elec-Tech they have launched on domestic sales channels and traditional robbery; lighting brands, such as PHILPS, OPPLE, etc. are also managed to NVC to expand their sales channels in the domestic LED lighting. Ledinside believes that in today's situation, the construction of the channel will undoubtedly become LED lighting companies compete for market opportunities weapon, who can grasp the channel, who will be able to grasp the initiative in the future competition.

At present, LED lighting enterprises subject to LED in the lighting and price constraints of permeability is more through the project (invisible), circulation channel (distribution) channels, electronic business, OEM OEM product sales channels.

Stealth Channel - LED industry channels in the rising star

As the country to promote energy-saving emission reduction and conform to the international practice and the inevitable trend of convergence, the project has also set off a replacement frenzy. Hotels, street lamps, authorities have begun to use a large number of LED products, so the project has become the main channel LED manufacturers in recent years. The current penetration of LED in the invisible channels, commercial lighting companies, architectural associations, design companies have said: the trend is very obvious. As the invisible channel groups can directly affect the choice of owners, so they can enhance the brand's influence in the local can play a significant role in promoting and word-of-mouth publicity.

To the designer as an example, on the one hand they do not direct sales of lighting products, on the other hand they are the starting point of the project, the project is the positioning style, influences the material into the project access threshold, is the only Party A and Party B, party material series special professional groups, so designers become LED enterprises including the main focus of lighting dealers chasing.

Circulation (distribution) channels for the number of LED companies are attracted

Distribution channels are currently in the majority of agents and distributors. Therefore, the bulk of the bulk of the manufacturers still take the main mode of retail. Individual manufacturers adopt the operation mode of the direct or image of the flagship store, for example, Ainia take direct, Zhen Mingli is taken by the image's flagship store, they are even bought heavily in Beijing and Tianjin property to carry on the image construction. In general, the store and the image of the store's profitability should not be particularly desirable, it is recommended that small companies if the financial resources are not allowed, it is best not to take the risk. Large financial companies can intervene in advance to do market preheat.

E-commerce as a new channel model of LED lighting products, why not favored:

Square view:

One of the advantages of e-commerce channels, from the social consumer habits

With the 80, 90 after the Internet generation has gradually become the main consumer, coupled with the ability to accept new things faster, consumer attitudes are more fashionable. This is the future of the field of LED lighting industry online shopping, seems to contain unlimited business opportunities.

Secondly, LED lighting has not yet been popular in the case of e-commerce channels are better than traditional lighting channels of publicity and purchase

At present, LED lighting market has not been popular, if consumers need to buy high-quality LED lights, in the supermarket or hardware stores and other channels on the market can not buy a regular channel. According to statistics, at present more than 95% of the domestic traditional lighting channels and no large area covered with LED lamps and lanterns, only a few large supermarkets have a small number of brands in a small number of LED bulbs in the sale. Faced with the plight of the lack of channels, many of the LED lighting to understand the consumer can only turn to the Internet to find products, thus promoting the enthusiasm of the LED lights online shopping.

Third, the low cost of online sales, covering a wide range

For the current stage of LED lighting companies, if it allows LED lamps quickly into the traditional lighting distribution channels, very difficult, and very large upfront capital investment. In contrast, the low cost of online sales, wide cover obvious advantages.

Fanfangguandian:

Although the network platform has become now a popular way of shopping, but to consider the main object of online shopping is retail, and retail accounted for less than 35% in the China market, so we are not optimistic about the e-commerce channels. In addition, the end users of LED lighting engineering and decoration company more, less is part of ordinary consumers, and engineering companies such as directly find manufacturers supply, so the engineering and circulation (distribution) channel is king.

Ledinside believes that e-commerce is a new channel model of LED lighting products, resources integration of excellent online shopping platform make it is expected to become the future trend, but for some capacity is abundant in the industry, research and development mode of the profitability of the product even more than. So LED enterprises can gradually increase the amount of e-commerce sales of products, with this platform to develop new sales channels, in order to occupy more market share.

OEM OEM channel model fortune, but there are hidden dangers

OEM is the main mode of small factories for big companies OEM, or the manufacturer for trader processing, is one of the traditional lighting LED lighting business enterprise development the most rapid way for no sales channels of the LED enterprises, OEM will be preferred. But the drawbacks of the OEM model are