Change obsessed Wang Donglei: stand tall to see far

Chinese and foreign management hearing, Wang Donglei look at the issue of calm, decisive decision to kill, it is like a machine in the implementation of the program, what to do, not hesitate for a moment, a second without delay. Regardless of right and wrong, from personal experience, ability and courage, to grasp the trend of industry, dealers psychological understanding, then to the NVC board, Wang Donglei is very exciting.

With Wu Changjiang in early 2015 March 13th, Wu Changjiang was officially released, "rival", NVC chairman Wang Donglei announced that NVC internal strife has ended, NVC around the end of April to resume trading!

But "NVC infighting" because Wang Donglei was a little embarrassed. He said to reporters: the bookstore of the girl pointing at him to others, you see, that is, he, "quarrel" is he.

Wang Donglei joked, do business for so many years, sell so many small appliances (bread machine, fryer, electric oven), also didn't see who pointed at him and said, hey, you see, he is the king of the bread machine.

He said, can shoot a TV series, called "NVC.".

However, as the "NVC Fengyun" actor Wang Donglei, what is the kind of person, very few people understand.

Challenge a company"

From December 25, 2012, founded by Wang Donglei de Ho Runda (hereinafter referred to as the BDO) acquisition of NVC (hereinafter referred to as NVC) of the day, Wang Donglei wanted to be very clear: at least to be made within the industry scale reached second in the world, become the world's four or five billion, China Peugeot brand. This goal has never changed, leaving a world-class enterprise, this life will not be white".

All around this goal, in January 2015, after Wu Changjiang and the "decisive battle", Wang Donglei officially became NVC CEO, announced the full integration with the BDO nvc. BDO NVC shares will further increase, and even does not rule out the possibility of NVC privatization.

Speaking of "NVC Fengyun" during their state, Wang Donglei said: jump to Sanjie, sorry that investors.

Wang Donglei Wu Changjiang said: there are many stories, he is a successful entrepreneur, under his leadership, NVC has gone through a brilliant way. But the way I'll get better".

"Storm of NVC is bad is a good thing, it allows NVC from 'one person company" has become a modern corporate governance rules, but also more conducive to play a synergistic effect on the downstream and BDO nvc. "Wang Donglei stressed that" the NVC is not only Wu Changjiang's company, its success is not his success. To be honest, if not fired him, only two years to live up to the nvc. Whenever the success of large enterprises, is a system of success. The NVC system, with the most excellent middle-level cadres, there are so many channels, they are "the most valuable resource. "

In fact, from the Wang Donglei third "NVC storm (and it is only" a winner in the previous "NVC storm" in) practice to see, this is a good deal with the challenge, can quickly control the characters, called rare. So how did Wang Donglei grow up?

First chance

In 1991, the young Wang Donglei accidentally in the reference news to see a short essay, said the United States sales of new products in the rankings, the first is a notebook computer, the second is the bread machine".

What is the bread machine? With a strong curiosity, Wang Donglei obsessed with the study for a year, a bread machine dismantled, installed, and finally developed far more than the level of performance of the automatic computer-controlled bread machine. 5 years later, Wang Donglei founded the BDO's predecessor, Huarun electric company, become "king of the bread machine accounted for more than 90% share of the global market". Then more than a year, Wang Donglei and the same approach to do the world's first oven. Later, he put the product line extended to the entire small kitchen appliance, almost kill americans. In 2004, A shares of small and medium-sized market launch, BDO to become the first batch of listed smes. When the financial crisis makes the OEM manufacturing The Legendary Swordsman shihengbianye, but Wang Donglei, let the net assets of the company increased several billion. The wind is like the black horse, 2007, before the three BDO entered the global small household appliances.

Are they in the mall, the core spirit of Wang Donglei is to look for a thing, will resolutely do best! This is the world's first CEO Jack Welch respected one of the best rule, it is precisely the style of Wang Donglei. "Yes, just do it. I like Jack Welch. "

think of change

Then, a path through the 2009 crisis came.

In fact, Wang Donglei's leadership style, after the success of the crisis reflected in the transformation of the more fully.

2009, the appreciation of the renminbi, manufacturing costs will rise, competitors emerge, small household appliances increasingly difficult to do. Wang Donglei is determined to transform.

"After two years of market research, carry off all that one has" cut off the battery has invested in about 30000000 projects, to give up lucrative subsidies for solar projects, the voices of doubt, Wang Donglei gamble about 6000000000 into the LED industry. He is clear that if the transition fails, his past glory will go bankrupt. But he also believes that the future LED will subvert the traditional light industry.

Wang Donglei's transformation is still a continuation of the entrepreneurial simple direct acquisition