Cake big crabs fresh LED lighting enterprises how to siege?

Attack "city" - lock the town, for "government project" big cake, it is a minority game?

Into the "city" - stationed in the city lighting, home lighting home more fresh crab, LED why hesitate?

At present, China has about 3000 LED lighting companies, LED small factories and lighting assembly workshop type enterprises of not less than 5000. So many companies compete for the same market, it is inevitable to encounter the channel traffic jam". Although the number of LED enterprises still dominated by export processing, but in the international market, the extensive development of LED products China even meager profits can not be guaranteed, while in the domestic market, LED lighting net sales channels seem to be busy, but after all the small amount, not enough to support the needs of the development of the industry. The traditional domestic lighting market, the LED did not scare traditional lighting sales, LED lighting in the traditional lighting stores still can only play a supporting role.

Although the domestic market channels are sluggish, but people still found that thermal LED industry no less, the reason is not difficult to understand, in recent years the country to carry out the lighting of large-scale construction projects, large projects like locomotive as driving the rapid development of LED industry; and policy support, the pilot project launched around the LED frequently, LED shine in the municipal engineering, landscape lighting, street reconstruction and stadium lighting engineering. These, so that in the bend on the LED lighting manufacturers blocked excited about the future of the enterprise full of hope.

A person engaged in the sales of LED landscape lamp five years sales manager told the author that his factory "rely on online export can survive in recent 3 years, through continuous bidding around the municipal engineering, hoping to get a big change in the fate of the enterprise. Despite never winning, but see national and local generous support of LED lighting industry, is still full of confidence! "He said, let him keep the main reason for optimism, there are" energy saving and emission reduction, green environmental protection is to represent the general trend, LED lighting soon in households, and the company also has R & D and production of a variety of domestic indoor LED lighting products".

And the sales manager has the same mentality and the situation of business owners may not be a minority. According to statistics, in 2010 the proportion of domestic LED lighting lamps and exports is about 6:4, the proportion of domestic engineering channels and other channels of sales of 7:3. Thus, the project is currently the main channel lighting LED lighting in the field of mainstream channels.

Engineering lighting cake how big

LED engineering lighting market can not be described as the temptation of the enemy. In the 2008 Olympic Games, LED lighting for the first time large-scale into people's sight. 500 thousand high-power LED lamp, 37 thousand sets of special LED lamps, 50 thousand square meters of luminous area, the colorful water cube created in the world. Through the opening ceremony and all kinds of landscape, LED has been a public praise and recognition overnight.

Then, in the 60 anniversary of the National Day Gala, 4028 performers in Tiananmen square as colorful LED light tree, which is the most of the world's "Light Cube" theme of the performance area, the magnificent LED lighting to reproduce the Olympic Games after the classic.

2010 Shanghai, World Expo, has become the world's largest LED show, the Expo has become the world's largest LED demonstration area. One kilometer of the Expo Axis with about 2000000 LED, the Expo site uses 1 billion 30 million LED chips, indoor lighting indoor light source of about 80% using the LED light source.

Not long ago, the World University Games held in Shenzhen, LED brilliant dazzling light, only the main stadium on the use of more than 2.3 sets of LED lamps, lighting area of more than 110 thousand square meters. Universiade home Museum in the swimming center, gymnasium, Sports Center three buildings, a total of 960 thousand lighting installed LED chip. In order to meet the Universiade, Shenzhen municipal government has implemented a large number of LED street lamps and landscape lamps in several main roads leading to the universiade.

In addition to the major venues, other infrastructure and municipal projects, such as railways, airports, subways, stations, tunnels, urban roads and public gardens, but also the total figure of LED.

At the beginning of 2009, the national Ministry of science and Technology launched the "ten" city lights "semiconductor lighting demonstration city plan, the plan covers Beijing, Shanghai, Shenzhen, Wuhan and other 21 domestic relatively developed city, and soon will be expanded to 50 city. As of 2010, 21 pilot cities have all started LED street lamp renovation project. In Chongqing, Weifang, Dongguan, Baoding and other cities, LED street lamp demonstration road effect has been revealed, including the LED street lamp coverage rate has reached 84% in Weifang, the end of this year will be completed full coverage.

Landscape lighting, urban lighting engineering, landscape lighting engineering, city plaza lighting, LED lamps has become the first choice for government procurement. In Shenzhen, Xiamen, Ningbo, Tianjin and other LED industrial base, LED landscape lights are accelerating the elimination of traditional landscape lighting. In Hefei, landscape lighting LED lamp coverage has reached 70%.

Urban engineering lighting who play"

According to 2008-2010 statistics, it is expected that in 2011 the national LED outdoor lighting market size of about 6 billion 400 million yuan, of which $4 billion 300 million street lights, tunnel lights $1 billion 100 million. LEDinside predicts that by 2015, China's outdoor LED lighting output value is expected to exceed 100 billion yuan.

"100 billion yuan of cake, such as the average partition, the country every LED lighting companies will become a hundred million households," a LED landscape lighting production company executives are not naive to say. At present, the domestic scale of LED lamp manufacturers but thousands, hundreds of billions of market