COB market price war: no minimum, only lower

In recent years, in the small and medium-sized lights with the market, the new Taiwan funded foreign product launches, industry journals and magazines portal publicity, exhibitions, etc. can be seen COB is so hot eye-catching. As everyone knows, COB light source in various merits, such as easier to achieve dimming, high density packaging, small volume, easy to light, no need to patch, reflow processes, convenient assembly, and therefore has been recognized and widely used in the field of commercial lighting etc.. COB light source packaging has become an important competitive market in the packaging industry, packaging industry is an important indicator of the development of watershed.

To avoid price competition, from the beginning of 2010 COB toward the market, less than 4 years of COB price from a few yuan /W, a road is constantly refreshed low, especially in 2013 from more than one yuan /W is down to a few cents /W.

Of course, the price competition in the sense it also promoted the widespread application and approval of the COB market, different lighting applications more and more areas began to choose from the source of single lumen, patch, EMC imitation, gradually turned to the light source of the COB package. For example, down lamp, bulb, lamp, mining lamps, street lamps and other products, the price in the market is that you come to me, your 10 Fen lower than you, I lower 5 points, the market price is already very intense tug of war. The fierce price competition also allows some companies to seize more market share, expand the size of the company, improve the company's sales performance, enhance the company's industry visibility. Faced with the development and opportunities of the COB market, the price is particularly sensitive, but behind the fierce competition in the price had to make a lot of people think.

COB market competition is not only the price, but also the competition of technology. First of all, light efficiency is low, the market most of the COB light effect between 100-110LM/W and other light source device can reach 160-180LM/W; secondly, the color tolerance is high, high volume production of many products on the market when the color consistency is not good, the same color or the same shipment which color tolerance deviation is too high. Finally, the reliability of the material needs to be improved, because the current continuation of the use of the COB package encapsulation mode, the traditional high thermal resistance, low anti curing properties, prone to decay and death light phenomenon of high density packaging, ceramic brittle, easy welding phenomenon etc..

COB market competition is not just the price, the market is the application of differentiated competition. The face of complex and changeable competitive environment, we are thinking more enterprises according to their own development advantages and the actual situation of the development of product applications to locate the desired light source, to avoid price competition of homogeneous products over, identify the customer market demand and refined to make products, occupy a leading market position, will can be in an invincible position. The current market different package COB application trend of differentiation, such as the main application fields of high voltage COB within 10W bulb lamp, lamp, lamp, the current market demand is larger, increased significantly. For home lighting scene lighting intelligent lighting can choose to adjust the color of the COB light source. At present, increase customer application market, the future growth trend is obvious, for high power commercial lighting or outdoor lighting. You can choose the eutectic COB light source, broad market prospect, mass production process is high, investment is large. COB light source current and many developed areas can be the depth of excavation, such as lighting, medical lighting, automotive lighting, agriculture, fishery, lighting lighting for the different needs of life, should not blindly follow the trend of the market, should dig product differentiation, the products do more professional focus on fine management, large-scale production, shipment optimization time, timely delivery to meet customer needs.

The competition of COB market is not only the price, but also the competition of service consciousness. The pre-sale to customers in accordance with the lamp body structure design and quality requirements, to help customers solve the light distribution to enhance light effect, heat, power, and other issues, the maximum extent to meet the needs of customers, the greatest efforts to solve customer concerns, customer service clients to participate in the assembly process, and find and solve the problems encountered in the production assembly, and track the long-term use of products, for quality problems, should be timely analysis of feedback and put forward improvement measures. Avoid repeating the same mistakes. Let the customer feel that we are not just selling products, more in the heart of customer service.

The COB market competition is not only the price, more is the enterprise and the enterprise management level and the ability competition, the decision-making level competition, the talented person's competition. Regardless of the size of the enterprise is large or small, the long-term development of the enterprise will lead to unhealthy health enterprises face, but in 2013 there are dozens of annual sales of nearly billion of corporate bankruptcy bankruptcy boss foot. In the near future, there are a large number of Companies in Sichuan boss foot incident, excluding the company's decision-making errors, I am afraid that most of the reasons are poor management, funding strand breaks. First, management can not keep up the pace of development, enterprise development to a certain stage, the expansion of the scale, the management is to catch up, when the enterprise scale, the production efficiency is low, poor rate of excessive executive power variation, the sense of responsibility quality consciousness, the work flow is not smooth led to a substantial increase in the cost of enterprise operation. Enterprises have begun to engage in 6S, ISO, and so on, but these only stay in the table