By the end of sales promotion is not obvious in January the global bubble prices drop slightly

According to research firm dramexchange (TrendForce) display its latest LEDinside LED bulb retail price survey, this year (2015) in January, to replace the global micro drop 40W LED bulb showed about 1.9% of the retail price, $12.1; to replace the 60W LED bulb is the 1.5% global average decline of $16.1. On the whole, compared with previous years, at the end of 2014, clear signs of inventory promotion is not obvious. In addition to Germany and the United Kingdom, some of the products in the presence of large fluctuations, the price of other regions remained stable.

Replace the 40W part, the British region following the 2014 11, in December prices fell sharply, in January 2015 continued to show a significant decline of 10.2%, is the largest decline in the region. Part of the product as a result of the end of the Qing stock promotion reasons, the price decline is obvious. Such as OSRAM three 6W, 470lm bulb price decline reached more than 3; in 2014 July Philips new 6W, 470lm adjustable ball bubble lamp price dropped to $7.3, fell 3; other brands such as Auraglow, Sylvnia and other product prices also declined. German regional prices in the first three quarters of 2014 showed a rapid decline in the monthly, into the 4 quarter, although the overall still maintained a downward trend, but the decline slowed. Continuation of the trend in the first 2 months of January 2015, prices showed a slight decline of 2.1%. China's regional prices in December 2014 due to the end of the double eleven promotional activities show a large callback, the price is relatively stable in January, manufacturers clear inventory promotion signs are not obvious. Other United States, Japan, South Korea and Taiwan prices relatively stable, most of the products to maintain the price last month, only a small part of the product has great fluctuation, such as Panasonic, 6.9W Japan 450lm bulb, prices rose to $16.4, or more than 1 times; billion light 12W, Taiwan area 840lm ball bulb, the price dropped to 11 dollars, a drop of 8.2%.

Replace the 60W part, in January the price of British areas by replacing 40W part of the product at the end of the promotion, a slight decline has 3.7%, most of the price slightly down small part of the price decline is larger, such as Osram 10W, 806lm Verbatim and 9.5W 860lm, these two products, a decline of more than 15%. The overall price of the United States was down 0.8%, the majority of product prices remain unchanged, a small part of the product price showed greater volatility. Sylvania two with the 10W, 800lm bulb prices are down about 7%; 3M 800lm bulb lamp, the price rose more than 3. Product prices have gone up and down, many manufacturers to their own strategy, the market demand is still relatively stable. Germany in 2014 since May, prices showed a downward trend month by month, lasted until October November, although the callback, but still can not change the overall downward trend, in 2015 January prices fell 6.9%, the largest decline for the region, some manufacturers at the end of Qing stock promotions lead prices fell significantly. Such as Panasonic 10W 806lm bulb lamp, the price fell to $13.28, a decline of up to 24%; Philips 12W 806lm bulb price fell to $5.78, a decline of 17%. Japan, China, South Korea and Taiwan and replace 40W products, the price is relatively stable.

2014, the major regions of the product prices have been reduced, some regions larger decline, such as the replacement of the 40W part, China fell 49%, to replace the 60W part of the German region fell by 50%. 2015, with the continuous improvement of technology, the more intense competition in the market, LEDinside believes that the price of LED bulbs will remain a rapid decline in the trend, but the rate will slow down. Look from the market price, LED bulb price is more and more close to the traditional energy-saving lamps prices, parts of products have even with energy-saving lamps prices; and from a cost point of view, the material, the manufacturing cost of LED is higher than that of the traditional energy-saving lamp, so under the premise of guaranteeing quality, relying on technology upgrading the price drop speed will be slowed down.

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