"Business" or "war machine"? Where is the focus of the LED industry?

Most of the development of the industry have to go through: after the first product and then the stage of brand products.

1: in the early stage of product industry development, development of various facilities is not complete, it is difficult to get the audience's approval for a long period of time, in this case, even if the business hard selling promotion, consumer response is not gone up; on the other hand, the businesses within the industry are hard selling, and during this time, most businesses and consumers are in wait-and-see stage, the commercial market dragons and fishes jumbled together within the industry to highlight the advantages. So this stage most of the energy for product promotion, all types of businesses and consumers are moving forward, while at the same time the pressure faced by businesses are too large, there is a risk and opportunity for a period of time. Shuffle, host, development, are the obvious characteristics of this stage.

Brand stage: after severe early test, the majority of consumers have a certain awareness of new products, alternative products in this period of "trend", the majority of consumers in the industry "propaganda", to increase new product popularity, in the use of various related fields began to such products as one of the alternative products, with the increased awareness of the audience, "the trend of the new products to occupy the majority of market share potential slowly. With the improvement of consumer awareness, brand influence on the market began to slowly emerge, the establishment of the brand to become the primary task of the business. The brand war will be conducive to the rapid and healthy development of the industry, but also conducive to compensate for the deficiencies of new product purchase standard is not perfect, on the other hand, expand the brand war may lead to the strong stronger, the weak weaker trend.

Stage 2: after the product brand stage, each brand basically formed, industry development tends to be stable, industry competition will once again return to the product, at this stage, the product market, technology mature, innovation and development of products will open a larger market space for the whole industry.

LED industry from the unknown to the public 10 years ago, to 11, 12 years to 13 years of confusion in the market gradually stabilized, it can be said that the current active enterprise is in the severe test of the market under the blaze a trail, in this way there are many enterprises to become a stepping stone industry development, many still survive after a series of enterprises in the market test, but also hides his dusty in Western dress and leather shoes. Round after round of development and development at the same time in the face of another round of market pressure, it was said that 2013 is the year of the transfer of the LED industry, it was said not to be happy too early, the current industry is still hidden risk. "Business" and "war machine" is what we cannot ignore in the commercial market, grasp the development opportunities and decide the enterprise's "war machine", decided the fate of the enterprise, the LED industry development at present to what stage? Product promotion, brand building, technology research and development, and now we should focus on where?