Business is not as good as the Northeast before the lights were grinding more than half

Liaoning, Jilin and Heilongjiang provinces in Northeast china. Overall, affected by the macroeconomic environment, the three northeastern provinces this year, the general decline in the sale of lighting dealers. In addition, or because of the recent media speculation on the electricity supplier fiery, northeast of the lighting dealers on the electricity supplier shocks show excessive concern.

Hot one: electric injury. Deal with the damage from the online lighting shop, businesses are anti electricity supplier has surgery, such as invariably issued a ban on the store to take pictures and other signals, to tell consumers: come here to buy it, do not buy online.

Hot two: pseudo injury. Fake and shoddy products have always been hated by businesses, northeast of the lighting dealers are no exception. But there are also dealers believe that the Northeast lighting market in the next 2-3 years will usher in a reshuffle, then there will be no living space or shoddy products.

Hot three: chaos injury. Lighting brand cohabitation phenomenon let the lighting dealers were injured. Dealers said, because the customer is more interested in cost-effective products, such as this, resulting in the operation of brand lighting dealers survive more difficult.

1 Liaoning electricity supplier impact sustained profit grinding to most

On the lighting market, in 2014, Liaoning can be a bad word summary. According to the reporter, the majority of lighting businesses are reflected in the business as before, the main reason is the decline in profits. As the highest operating costs of the lighting industry category, lighting products need a larger area of the store display, and the need for more staff, but also need to regularly carry out decoration stores.

According to a Dalian City Lantern businesses reflect, for those not familiar with lighting products for customers, they do not pay much attention to the quality of the products, pay more attention to the product styles and prices, and more with the online price comparison, this is not always the lighting business profits thin sharp slide important reason.

Electricity supplier also has a serious impact on the lighting market. Careful analysis, the impact of the electricity supplier brand lighting is small, and those operating low-end brand lighting businesses, their survival is increasingly difficult. To this end, the lights of the store business customers in the store to see the lights or buy Lighting, most customers will be prohibited to take pictures, in order to prevent each other online parity. In addition, businesses will "reason" said "there is no electricity supplier customer service service", although these methods can keep the customer, but the profits have been "grinding" to the most.

In 2014, Liaoning lighting market, customers are more interested and classical European brands such as lantern, Katherine, Kimberly Shengjia Paris craftsmen etc.. The reason, which is a large number of new projects in Liaoning with the design of the housing model has great relevance. Designers in order to better reflect the characteristics of the housing model, most of the European and American style retro design, so that the classical lanterns are popular in the market in Europe and America; in addition to European classical lanterns, modern lantern performance is more active, especially Poolewe, two months in Shenyang, two in Dalian City opened a store.

Conservative estimates, the next three years, the electricity supplier will continue to grow, the impact of the lighting industry will expand, lighting market will usher in a reshuffle stage, operating businesses or low-end brand lighting or fade out the stage, changing ideas and operating high-end brands. High end lighting brand manufacturers to support a large business, to a certain extent, the impact from the electricity supplier buffer.

2 Jilin cost-effective lighting became the first choice

Modern style simple lighting popular in this year's Jilin lighting market. This kind of material is mainly acrylic, and can be segmented with the color temperature of the LED patch light source. There are three reasons: first, the popular market of lamps simple and novel, to cater to the majority of consumers advocating "modern light decoration style" needs; two, a more stable LED light source, which makes the lamp more energy saving and environmental protection at the same time, but also to meet the "temperature controlled" demand; contrast as crystal lamp the structure of complex lighting products, such lighting more manageable and more practical, of course the price is higher.

It is understood that most of Jilin's customers love to buy Lighting "high price" products, guaranteed product quality, style and lower price, of course, is also part of the pursuit of style, focus on customer brand and quality. Current lighting market, lighting brand can be described as a mixed". In addition to a small number of customers with professional knowledge, the majority of customers in the purchase of lamps and lanterns only stay in a simple brand awareness, staff introduction, advertising, friends recommended level.

Traditional well-known lighting brand is still strong, but the LED brand is also accepted by more and more customers. Qinshang, energy, Otlan and other brands of popular customers sought to attract customers in the Jilin market, it is these brands on LED and professional breakthrough.

Jilin Juyuan lighting manager Hou Chunming said, Jilin lighting market is still in rapid development, but slightly lagging behind, still a large number of fake and shoddy products flooded the market, some manufacturers ignore the long-term interests of the long-term development of sound.

The next few years, the lighting market in Jilin will change, as the market continues to mature, the market segmentation trend will become increasingly clear, consumers will be more accurate positioning of their products. In the future, with R & D capabilities, dedicated service lighting brand will be more popular in the market.

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