Business is difficult to do the project is difficult to receive a dealer tears?

NVC took the store looking at the development trend of right on the first floor, there is no going. Huaqiang lighting spend a lot of luxury decoration, but only insisted on the withdrawal of six months. PHILPS, hung, seekbest have been withdrawn, now there are more than and 10 businesses still insist on. Business is not good, the project is difficult to collect, which is reflected in some dealers in Zhejiang, Ningbo. Zhejiang lighting market in the past year, the operating situation? I have no trouble for you to find out the fresh baked hot information, to know the answer, please see the following decomposition!

Taizhou lighting: small projects

I visited the Taizhou lighting market, Taizhou lighting market main distribution market in Luqiao City, Hong Chinese building decoration home decoration City, New Lighting Plaza, Wenling housing decoration City, Tian Ling Mai Zhi Qiao building hardware wholesale market. One of China's architectural decoration city is the oldest market, but also the mainstream lighting business distribution center, bringing together more than and 60 mainstream lighting businesses.

Decorative lights are located in the city of Luqiao, the main agent beneficial to Tatsu, and Hui Howell, PHILPS, Simon switch, lantern, etc.. According to Cao Haihua, general manager, said: this year's home improvement business is relatively light, we are mainly based on a number of small projects. By the end of the year, we have statistics, compared to last year, there is a small rise. If the home improvement business is good, the project is not willing to do, because the project also need cushion funds, a project is less than a few hundred thousand. "

Hongyan LED lighting Taizhou general agent Zhang Shoujiong said: "after the brand lighting market will be gradually reduced, the development to fish stage. Now the appliance industry is the best example. "

Taizhou lighting market in Jiaojiang: from high-end to low-end retreat

Hung home decoration city is located in Taizhou District, Jiaojiang, located on the third floor of the lighting business, bringing together more than and 30 lamps. According to merchants reflect, where the popularity has always been unsatisfactory, although the end of the year, there are few customers. There are many businesses closed to shop, selling less than the purchase price, bring a lot of impact to existing businesses, originally targeting high-end market into low price.

The market has hung, NVC, Linsen, opple, PHILPS, Langshi, geese and other well-known brands in sales. I found in the course of the visit, the actual shop only 23. It is observed that the popularity of the market is not popular in Luqiao city decoration. It is reported that a large permanent lighting store area of 830 square meters, the main lantern and taking photos, the Oriental lantern, hung, Mu Linsen, Bentley and other well-known brand products in the history of Ford. According to Jiang Wenbo, general manager, said: we mainly retail in 2014, supplemented by engineering. On the current market, the main product is still low priced in the entire market. "

The new home lighting Plaza opened nearly five years, because of the impact of the environment and the location is more, and the market has been dominated by a large, popularity has been less than ideal, mostly from the Luqiao city building decoration business. I visited the process learned that there are already 60% businesses closed. According to relevant personnel, the new home lighting square in the near future will be replaced by the used car market.

Ningbo Meikailong: blatantly sales

I visited the lighting market in Ningbo, Cixi. It is understood that the Cixi City, Meikailong opened in December 23, 2013, currently in the negative on the first floor there are two lighting camp users. It is reported that the first floor of the store opened in May 1, 2014.

It is understood that the city of bridge lighting Meikailong sales area reached more than 2 thousand and 500 square, there are three main sections, respectively, lantern, business license and intelligent control, the main agent of the brand has TCL lighting, TCL- Legrand International Electrical and Sidon lighting, commercial lighting, PHILPS lighting, Katherine yuan and other well-known brands.

According to Wei Zong introduction, the original hongxingmeikailong shop is first given to Meikailong hardware facilities is the norm. Now many consumers do not understand the concept of the brand, the need for a detailed description of its business. Bridge City Lighting Meikailong adhere to blatantly sales, currently hongxingmeikailong have to do is to guide customers to let them know the importance of the quality of products, businesses to uphold the integrity of management, consumers should enhance the awareness of rational consumption.

Ningbo modern mall: business downturn is not a good project

Recently, I visited the Ningbo modern mall. It is reported that the modern mall in 2014 to build the first floor LED area did not succeed. NVC took the store looking at the development trend of right on the first floor, there is no going. Huaqiang lighting spend a lot of luxury decoration, but only insisted on the withdrawal of six months. PHILPS, hung, seekbest have been withdrawn, now there are more than and 10 businesses still insist on.

Most businesses reflect the decline in business compared to previous years, mainly due to the impact of LED lighting is too large, the project is not good collection. According to the Futian electric Ningbo general agent Wang Cunhai, 2014 Futian overall in the Ningbo market rose steadily, in this environment is not very ideal, they plan to take out the policy, the channel sink to the township, to expand new customers, old customers good service.

At present the whole Home Furnishing shop, single sales model is not suitable for the development of the times, to channel expansion, the operator must from the thought from the "shopkeeper" into "salesmen", and then put into action. For home lighting manufacturers must establish brand awareness, do not just look at the immediate interests. Quality is the survival of enterprises