Beijing LED advertising approval committee said the ban set LED billboard

Rent, recruitment, tutor...... "I do not know which day, high streets and back lanes LED neon advertising such as like bamboo shoots after a spring rain developed, some in the store window of the door, some households in the high-rise balcony. Not only in the evening, the day also opened the lights flashing. As everyone knows, these have flooded the LED light box advertising, most of it is illegal, there is no relevant departments for approval, there is no formal procedures......

"Qiuzu" characters to reach residents under the window

Yesterday, the reporter visited a number of downtown downtown commercial street, every section will be able to see a LED neon lights, not closed during the day. A residential building a layer of the bottom is a housing intermediary companies, in addition to a massive LED neon billboards on the head, the side also hang a wanted two characters straight to the two storey residential window.

Reporters learned that most of these LED neon lights are installed by the owner. In the evening, colorful, although good-looking, but the impact of the residents living in the upstairs, and some LED neon lights in the residents of the window, a flash, shake people hard to sleep. Moreover, these light boxes are pulled out from the interior of the wire, there is no small security risks.

Light box advertising

In Fuwai Street, a cigarette and liquor vendor, specialty stores and a massage parlor, three together with the shop doorway hung LED neon.

The shopkeeper said into the cigarette and liquor vendor, LED, neon no approval, custom piece hanging in the doorway on the line, this thing is very popular now, although a bit expensive but very useful, because the words in the box can be freely altered by computer, playing different products in different periods of advertising. And this lamp is also power saving, during the day does not matter. "When it comes to prices, the owner said, about 1 square meters around 2000 yuan.

"You go to the King Street to ask, there is so much to do this," the owner told reporters. "Is it illegal to install this light? Which department do you need? "Heard, is their own at the head of the installation, who have no control. And now we are in the security, also have not heard of any department store, "said what charge confidently said.

Sure enough, the reporter went out and found that as long as there are shops, almost all LED light box advertising. But not the same size, quality is different, it is very messy.

Reporters came to Fu Jing Street, there is a junction at the intersection of a special advertising business to do LED.

Pointing to the wall hung a variety of samples, the clerk introduced, LED neon advertising light box is divided into two kinds, one is outdoor, because of the high material requirements, the need for water, so expensive, about 2000 square meters about $1. The other is installed indoors, half cheaper than outdoor. 1 square meters of advertising, about two days to delivery, the larger the box, the longer the production.

The clerk said, now installed LED lights in particular, they shop at least a month to pick up seven or eight single. In this street, you can make a lot of LED light box shops, everyone's business is booming.

Set LED ads to be approved

Two in the afternoon, reporters chased Exhibition Road West to follow the second law enforcement team of law enforcement officers came to the southeast corner of the intersection of FuWaiDaJie street, LED light violations of a housing agency set up shop on the wall was dismantled.

Law enforcement officials said that at present, hanging on the street LED light boxes, most of them are not approved light box billboards. In accordance with the relevant provisions of outdoor advertising management, outdoor advertising, no matter what form, must go through the relevant departments for approval, but also to comply with the provisions of a store card. Due to the establishment of LED light boxes, display and other approval authority in the relevant departments of the city, the vast majority of businesses too troublesome, without the approval of unauthorized settings. In addition, a lot of LED advertising is not set up in the open, and some businesses deliberately hit the edge ball, the LED subtitles advertising set up in the store window and other places, resulting in the existence of difficulties in law enforcement. This LED advertising light boxes, the production is not standardized, and there is no uniform standard, hanging on the street affect the city environment. And the flashing subtitles can easily distract the driver's attention. "

In the face of such a rapid development of LED light box advertising, the relevant departments should be unified and coordinated, comprehensive management in order to achieve the desired results. Urban management department only one to dismantle, I am afraid it is difficult to fundamentally solve the problem.

Management statement

In principle, the prohibition of the establishment of LED billboards in Beijing

This morning, the reporter learned from the Municipal Committee, Beijing is not against the introduction of LED electronic display outdoor advertising had special provisions, the existing management approach focused on the traditional sense of the fixed content or advertising. LED display on the contents of the ads constantly flicker transformation, there is a regulatory problem, so in principle, Beijing is not allowed to set up LED electronic display outdoor advertising.

In addition, outdoor advertising now are the first plan, set up "by the Municipal Committee and the Municipal Committee of the county to choose a good advertising point in the main lot, only at these points can only be set on advertising. "Who did not want to be able to set in anywhere, kangaroo ad can not approval, in addition to planning point kangaroo outdoor advertising are illegal.

Billboard settings are illegal, will be responsible for the unified determination of the Municipal City Committee, organized by the city is responsible for the demolition of the city.

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