Baoan city center LED advertising screen get together to create screen movement who shook the eyes

"I don't oppose the LED screen, but don't fiddle, 'blind' in my eyes! For some time, the reporter heard a lot of people living in the central city of Baoan complained about the emergence of outdoor LED advertising screen around it. They have questioned the emergence of these LED screen occupied people's visual space, affecting community life, and even endanger traffic safety. Reflect the situation of the general public, the reporter to 107 State Road business interchange as the axis, within a radius of 5 kilometers within the scope of visits, and indeed to see a considerable scale of the screen movement".

phenomenon

Bao LED advertising screen appears like a swarm of bees

For Baoan residents, outdoor LED advertising screen was once a rarity, but now the center of the city of Baoan LED advertising screen density has been no less than the deep South Huaqiang paragraph. Reporters visited the venture overpass area, Xin'an section of the forward road, the area of the city of Xixiang and other places of the people mentioned in the report, to see the outdoor large LED advertising screen up to 12.

These outdoor LED advertising screen settings seem to have stress. The downtown section of the majority, such as entrepreneurial road near the rainbow department store has two pieces of large screen is also arranged in the double-pronged attack; the new development projects or landmark buildings, such as near the Schroder road building will have a wealth of Hong Kong two LED advertising screen; but also set up in the residential area in the city area, such as Fortis business dress is upstairs a large LED screen; and set in the transportation hub, such as entrepreneurial overpass building on the East-West wall set up a large screen, also has a large screen on two road and Xin'an road intersection. Of course, there are also arranged on the main road next to, such as the Nantou Guan bound along national highway 107 to see northbound roadside column type LED screen and real estate office overhead LED screen.

The vast majority of the second half of last year to appear this year. "Old Baoan" told reporters. "It was really rare before. "Local residents said that when the first LED big screen appears, we still feel fresh, but also to the city as the night dress; once it appears like a swarm of bees, aesthetic fatigue. "In particular, the opposite of the overpass, driving a bridge on the eyes were flashing, uncomfortable not uncomfortable? "

Question

Advertisers drilling approval gray area loophole

In the face of complaints, the relevant departments of Baoan District have also made a response. According to the relevant person in charge of the Baoan District Urban Management Bureau said: after receiving some complaints from the public, they immediately interviewed by the owners of these LED advertising screen units, asking them to make adjustments. First of all to adjust the brightness, the LED screen can display the time per second to extend the dazzling; a video screen, a frame should be 15 to 30 seconds; and to ensure that no night nuisance, after 22 must be stopped.

This reporter from the LED advertising screen in advance of the two road and Xin'an intersection as a pilot observation, it is not very obvious, but its frequency does not seem to "standard" -- between two frames time interval of only a few seconds. Of course, LED advertising screen playback is dynamic advertising, management is indeed difficult.

In addition, another headache lies in the past for outdoor LED advertising screen almost no access threshold. According to the Baoan District Urban Management Bureau of the person in charge of general statistics, at present the outdoor LED advertising screen has been through the district level urban management department approval of the Baoan city center is about 10, the other is earlier by the urban management department is responsible for the street level. In the past there is no corresponding laws and regulations to regulate the LED screen this new thing, are referring to the wall billboards to approve, so the street is also responsible for a number of urban management department. "The responsible person confirmed to reporters, for example, the business block LED Ping Road, Rainbow Department store opposite the building wall, the street is in the" refresh facade allows the owners to support construction projects, in the examination and approval of the "gray zone", the district level, the urban management department had not received the owners unit set up the LED screen application.

Since February of this year, the approval of the outdoor LED advertising screen in Shenzhen has been turned over to the city management bureau. "The responsible person told the reporter," the District Urban Management Bureau is no longer the approval of any LED screen for approval and has not expired, we are with the Council thoroughly; once the approval period to the LED screen, the owner should be reported to the Municipal Urban Management Bureau for examination and approval again. The reporter learned from the Municipal Urban Management Bureau of the relevant person in charge confirmed this, also learned that, since the PUC unified reverted outdoor LED screen and the right to Baoan, Longgang and other places, the Council has not approved the construction of any local LED screen. However, according to the situation reflected in Baoan residents: after February this year, there are still LED screen suddenly appeared

Go into

"Screen movement" or another round of billboards

Daily economic news reporter noted that the emergence of the central city of Baoan outdoor LED advertising screen is not a "screen one master", but "a few screens a master". In other words, the owners of the strength of the building a few blocks of LED screen, and some appear on the screen multi screen network of advertising words. Based on this fact, the advertising industry that Bao "made screen movement" is actually behind several competitive advertising industry in the "enclosure". In fact, at the beginning is not earn too much money, but first of all to take down the core lot, in order to earn a lot of money. "

Start making money? Reporters tried to dial a screen displayed on the cast hotline". "Now we promotional price of 20 thousand yuan monthly, single screen, help you scroll broadcast every day, how many times you see specific advertising.