Back light favored low cost LED next year accounted for 70%

That market research agency WitsView latest observation, in order to stimulate the sales of the product design of LED backlight, LED backlight module have towards low cost, reduce the brightness of the direction, the mainstream LED TV backlight design in 2011 from the original side light type specifications, converted to direct type specifications (thickened type straight down type LED backlight module design, commonly known as fat machine). With the LED backlight models to reduce costs, is expected to accelerate to replace the position of CCFL cold cathode fluorescent lamp backlight models, estimated that by 2012, the global LED TV and LED backlit LCD monitor shipments will in one fell swoop rushed 60%-70% the level of permeability.

WitsView Research Manager fan Boyu said, with the 32 inch model as an example, the thicker type direct type LED backlight design structure, the use of LED will be a number from the original 80, a reduced to 35 pieces left over, plus the design of direct type backlight light guide plate without the use of expensive, only by diffusion board (even plate diffusion Edition) can, therefore, the material cost more in the backlight module and CCFL machine gap shortened (only about $7 valuation difference), to boost the LED TV sales proportion is expected to have significant benefits.

According to WitsView forecasts, in 2011 the global LED backlight LCD monitor penetration rate of about 39.7%, the performance as expected, but the estimated 2012 global LED backlight LCD monitor permeability will sharply rose to 72% in 2013 on the 95% level, the permeability may reach 99% in 2014, on the permeability.

LED backlight LCD TV shipments in 2011 rate estimate of about 41.6% at the beginning of the year, also lower than expected, but the estimated 2012 LED TV shipments penetration will have the opportunity to reach 68%, 2013 90%, 2014 estimates will also reach 98% level.

With the rapid rise of LED backlit TVs and LCD monitor shipments, WitsView believes that the supply of CCFL lamps will gradually converge, reduce. Plus CCFL tube upstream material phosphor price hikes, estimates will make part CCFL supplier decided to fade out of the market. In this cycle, if the supply of CCFL is reduced, it will make the supply chain manufacturers to switch to the speed of LED backlight models.

For the 2011 LED TV with LED backlight LCD monitor shipments penetration performance as expected (originally estimated up to 50%-60%, but only about 40%), according to WitsView, mainly because of the global economic outlook, leading to the weak end demand, low-priced products in power, and between LED and CCFL slightly earlier backlight backlight models still exist obvious difference therefore, the sales of LED backlight models of depression. In addition, the first half of 2011, there are still many brands in the hands of the hands of the manufacturers of CCFL backlight inventory remains to be digested, but also one of the main factors affecting the performance of the LED backlight sales.