Avoid the Red Sea competition billion light storm new markets

According to Taiwan media "free times" reported, LED packaging and lighting brands Everlight said, in addition to Taiwan and the mainland's two largest market, is also actively expanding in other markets, including ASEAN, the Middle East has great potential, and lock the price of higher professional lighting for the main products.

Everlight chairman Ye Yinfu said earlier, LED bulb and lamp belongs to the Red Sea market competition, low price, profit margin, and a low threshold, coupled with many competitors, as long as a stockpile, it is prone to stock market loss. As a result of the lighting brand, the focus will gradually from the bulb and lamp market, turned to higher priced blue ocean market, such as lighting and intelligent lighting.

The March 25th Taipei international lighting exhibition debut, billion light feature a wide range of lighting products, including lamp, courtyard lamp, downlight etc.. Wu Yizuo, deputy general manager of 100 million light lighting brands, said the light from the package manufacturing to the standard light source, and then to the lamps, and worked for many years, the next step will be intelligent lighting. For example, Bluetooth control light intensity and color temperature, or sensors in the lamps, and to replace the traditional radar wave infrared sensor, can more accurately sense indoor human movement, to carry out the corresponding light adjustment.

Billion light profit growth in 2014 last year, net income per share 5.12 yuan (NT, the same below, about 1.013 yuan), the annual increase of nearly 5, take the LED profit king, the board of directors last week and through the dividend payment of $4 (about 0.79 yuan), on Wednesday the stock price 71.3 yuan (about 14.11 yuan) the calculation yields up to 5.6%. Billion light will also be issued through convertible bonds, raising 5 billion yuan (about RMB 990 million yuan), as the expansion of the new plant this year.

Billion revenue last year, a record high, chairman Ye Yinfu said that this year will continue to maintain growth, in addition to the traditional strengths of the package manufacturing, lighting brands continue to invest.

Billion light solid-state lighting overseas business associate Xu Xichuan said that Taiwan and the mainland more than billion light strong market, is also under the Everlight brand actively explore emerging countries in Southeast Asia and the middle east the largest potential. In addition, 100 million light in Europe originally to the acquisition of German lighting plant Wofi brand marketing, in the United States is the flagship Zenaro brand. He said, emerging markets for factory lighting, commercial lighting and other professional areas of demand is not small, these products are high priced, and marketing costs lower than the general lighting, more conducive to brand growth. "

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