Application of indoor commercial lighting and terminal market development in downstream 2011LED industry

After experiencing the impact of the industry blowout in 2010, opened the prelude to the LED commercial lighting on the stage of history.

In a short period of three years, the policy of the community to actively guide the extensive attention, a large number of hot money into the industry in all aspects of the industry, homeopathic achievements of the 'industrial prosperity' scene. As the tide of market business environment, a trend which cannot be halted, in a surprise and interest space fresh, quickly accepted LED lighting products. The initial stage of the development of the industry began, the group melee situation.

2011 market development review

First quarter (January March):

Trend, the enthusiasm of the market at all levels. Actively preparing for the LED industry to bring business opportunities.

Second quarter (four ~ June):

The market environment suffers from the impact of macroeconomic regulation and control. Was regarded as the terminal market in the golden season of April in May under the influence of the environment in the country showed a weak state, the terminal market immersed in a confused and helpless. The impact and influence of the first shock on the whole lighting industry.

Most of the traditional lighting industry for product structure is not perfect, LED is the key to break the status quo. Can lead enterprises out of the predicament of the environment. Under the full impact of the traditional commercial lighting in the emerging markets of LED, according to market research field 97% manufacturers carefully put into the water during the year.

Third quarter (seven ~ September):

Market gradually showing warmer trend.

Emerging markets LED applications into the polarization of the situation. Since the mainland market is not a standard guide.

Buyer's market for LED products lack the corresponding identification of common sense, the seller market guide consumption is a 'staggering' all kinds of '' '' '' to shoddy has almost become mainstream.

The Zhongshan Ancient Town with the part of 'workshops' products, in the absence of any quality inspection report and electrical safety, low cost of operating control detection and production technology, with its only selling cheap to show once popular market momentum.

High end positioning products in the market to promote the stage, represented by two parties;

A: professional started in LED companies such as: Dongguan Qinshang blueview international silver rain etc..

Two: '' '' turned involved in LED traditional enterprises such as NVC lighting, three male Aurora enterprise

At the same time, without exception, adhere to the shackles of quality and price. The reason is that after visiting a number of representatives of the company's professionals:

Dongguan KingSun lighting, Ningxia seller Nie Manager (used in a domestic brand manufacturers market management) said; due to pay more attention to the early development of the brand products in the industry for product quality and brand image, so the cost of raw materials are in accordance with the requirements of high quality in operation. So the price will be slightly higher than other products.

Blueview international brands, Blue King BV LED indoor commercial lighting. Xi'an sellers Zhang future (32 years old engaged in lighting products for the past 10 years self-employed) from the early years of contact with the operation of LED related products. With hundreds of domestic company contacts, select blueview bv to operate, that professional brand performance in the LED quality, structure design awareness understanding ability is more excellent, very professional performance of optoelectronic devices. From the perspective of the development of the market environment and the choice of operating space at this stage to choose a professional brand with the choice of a stock, the results should be able to ensure that the overall strength of the future space for sustainable development. Secondly, in the process of operation, the superiority of product quality has brought a good market reaction. The price positioning as a price of a 'quality' 'do not afraid afraid of losing the market price as the conscience, quality products, sell a real map.

NVC LED Shanxi agents, Jia manager said in this round of a chaotic performance let them feel the future business lighting market operation space and pressure. LED in the field of application of key technical points, light, electricity, heat, fusion level, he said that the company's current products in this area also need to constantly improve. At present, the company's strategy is still based on traditional lighting. The full launch of LED products also need to wait for the market to mature.

Fourth quarter (ten ~ December):

Market gradually showing warmer trend. For the second quarter of the past quarter, the conservative thinking of the third quarter of the business, once again expressed frustration with the status of the market. In the three quarter of the country's major cities in the sales data statistics is not difficult to see, the growth rate of the demand side market grew geometrically fold. Requirements of the specifications of the product from the base LED light source quickly close to the diversity of the needs of the whole lamp. This indicates that in the market environment, the initiative to enhance awareness of party a market, the demand for new projects from the demand is rapidly increasing. Market supply and demand environment once again proved to the industry LED indoor commercial lighting applications spring is coming.

A noteworthy phenomenon is that in the early use of 'problem products'' users, 47% in the market survey information feedback in the quarter has a positive understanding of product quality. In particular, the engineering oriented decorative electrical installation industry. A higher demand for quality information.

2011 problem knot

On the current status of the development of the industry and market expectations, through visits to relevant industries. We can find something.