Another way to full speed the process of internationalization of NVC sports marketing

How to deepen the connotation of Chinese brands, enhance the image, the road to globalization?

This is a problem, but also a learning.

More and more enterprises in the occasion of sports marketing, to explore the shortcut of brand expansion. Hengda is a classic case. Women's volleyball, especially the success of football, not only to allow the country in the whole country Yu Xiao, but also help Hengda out of Asia, won the world reputation.

Money to gamble with Hengda football shine, the first brand Chinese lighting NVC is another way to seize the chance for fina, to deepen the connotation of the brand, enhance brand reputation, brand globalization layout and expansion, had a magical effect, is a classic example of a China brand of sports marketing.

As a global audience generally like to accept the water sports, swimming about "faster higher stronger" diving is renowned for its beauty, is a win in fine detail and technical work, and these NVC Seiko ultimate pursuit is very consistent. In 2013, NVC and fina together to become the full title sponsor enterprises, caused a stir in the industry, also for Chinese lighting enterprises to achieve the expansion of Pathfinder brand internationalization, let the Chinese people look forward to.

In March 16th 2014, NVC world diving series ended in Beijing Railway Station. The NVC brand with the exciting events of blooming splendor, with news spread throughout the world, people in the appreciation and passion, firmly under the name of NVC.

NVC by events "swim" climb the peak

A top level as fina launched in the global scope of the tournament, the world diving series for the first time in 2007 debut, has been successfully held 8 sessions, its influence beyond the event itself, attracted widespread attention in the world audience. In the world, the Chinese diving dream team reputation, on behalf of the world's highest level. Beijing has hosted the tournament for fourth consecutive years. The Beijing tournament as the first stop in the 2014 FINA world diving concern.

At the same time, this is NVC to fina, the international top diving events "debut". The next four years, NVC will be the quality of sports resources to seize the chance to achieve global brand expansion and marketing layout, blew into the global top lighting assembly.

NVC LED new radiance "water cube"

Water cube, attracted by the 2008 Beijing Olympic Games series of water sports.

Leveraging the brilliant, passionate Bengjian Beijing diving championship, NVC held a grand "2014 LED new conference, launched a total of 6 series, 600 variety of new products, the full force of LED. The size of the product release, as much as possible, creating the most in the history of LED, the momentum can be said to have won the LED enterprise product release of the gold medal". These products are exquisite workmanship, technology leading the trend, with the perfect diving water cube. The price of its products cover various low high school consumption areas, tastes, fully meet the diverse needs of consumers. NVC not only embodies the strength and ambition, but also to the development of the LED industry has injected a "tonic", that "to LED lighting in the spring,! ".

"In the future, lighting products and application of NVC will be committed to the service of humanity quality and environmental protection solutions, we aim to be the world's top three lighting, NVC will create a respected corporate world by the Chinese brand in the world of dreams! "In the new conference, NVC President Wu Changjiang expressed an extremely elegant and valuable Chinese entrepreneurs dream.

Dream team took 7 gold ending

It is reported that the Beijing Railway Station debut, attracting nearly 70 players from around the world in 12 countries. After three days of intense competition, Chinese diving team in 8 for the project, to take absolute advantage at the top of the medal, maddening 7 gold 4 silver, the Cao Yuan harvest two gold and one silver, Liu Huixia has also become a "double".

As the guojiyonglian official partner, NVC for the diving championship custom LED lighting box, as the tournament athlete award prizes. In the men's 3 meter springboard competition awards ceremony, NVC President Wu Changjiang also champion He Chong, runner up Lin Yue award winning athletes awarded medals, and send sincere blessing.

World diving series Beijing Railway Station has the perfect curtain falls, as the first debut in the international diving competitions of NVC, which fired the first shot of sports marketing, sports marketing and the harvest of the debut of the first gold medal. "The NVC title sponsor of international swimming event, not only to improve the brand exposure through sports, is hoping the fina has a huge influence on the internationalization promotion platform, and establish a good brand image, to speed up the process of internationalization, NVC brand in the world of dreams. "Wu Changjiang stressed in an interview with reporters, he seems to sponsoring the event to enhance the NVC brand internationalization and product globalization expansion is very good.