Another extension of the opportunity to increase the packaging plant LED emerging market layout

Light-emitting diode (LED) packaging factory are actively expanding in emerging markets to expand revenue sources. In order to avoid the LED before and after the upstream epitaxial grain, plant and downstream manufacturers of vertical integration package clip, LED packaging industry is beginning to reach out to emerging markets, and strengthen cooperation with local distribution channels, open up new growth opportunities.

The photoelectric technology industry association (PIDA) industry and Technology Group senior industry analyst Guo Ziling said in 2011, suffering from weak demand under the pressure to digest inventory, have a certain economic scale of the upstream LED epitaxial grain, manufacturers have been actively looking for the products to the sea, then have to skip the packaging factory, direct and hand purchasing dominance downstream brand to negotiate orders, to strive for greater revenue.

In addition, LED upstream or downstream components suppliers regardless of system operators are large-scale vertical integration, the position of industry chain in LED packaging factory development space is compressed, coupled with the European debt crisis, therefore, many LED packaging factory has launched a new layout at top speed.

Guo Ziling pointed out that the LED packaging industry has been operating in emerging countries will be extended to Russia, India, South America, Africa, and the deployment of distributors, operators and agents access local, tries to use the dense pathway for government projects and more tourists, and cooperation with the brand strategy, in order to achieve greater profit.

Guo Ziling analysis, LED packaging factory no longer all resources only concentrated in Europe and the United States, China mainland market, but other emerging countries are more optimistic about the growth potential, but still rely on many early demonstration project project emerging governments, so widespread as a local path to the key, in order to grasp the trend of government project.

However, in the massive inroads into emerging markets, inventory and material management challenges will become a LED packaging factory immediately facing the issue. Guo Ziling stressed that the focus on different countries for the LED lighting function and performance needs to be quite different, to meet different customer requirements for LED lighting, must be in accordance with different market launch the corresponding product portfolio, this will lead to inventory and material management pressure, more highlights the importance of the cost control, LED packaging industry problems to be to overcome the.