In recent years, with the rapid development of LED, Guzhen lighting accessories rapid development, lighting accessories market more open, until March 2015, there are stores in construction or investment. So the problem, the construction of such a hot market, the market is really so big?
Xiao Bian recently visited several well-known lamp city has found that many stores are close the door, you know? A trading center stores vacancy rate up to 81.88%, less than 2 businesses open; a yuan parts city LED area, a lamp with the city has nearly 50% businesses closed or no business presence; and a lamp with abundant popularity has been more prosperous city with ten stores vacant.
Guzhen is the capital of China's lighting, the development momentum has been optimistic about the community, and this time is the rapid development of LED lighting, why so many stores vacant? After investigation, the main reasons are as follows:
1, rising rents, businesses overwhelmed. Many businesses said the cost of high, profits continue to decline, rising labor costs and rental costs exacerbated their burden, only by the store and can not expand more business, so choose to close stores.
2, part of the city with the popularity of the lamp is not enough, and some of the lights with the city facilities are not consistent, such as publicity, resulting in the development of the lamp with the city did not meet the expectations of businesses, and failed to bring more customers for the business.
3, the age of the Internet, the purchasing habits of buyers has been looking for online search into the field, some businesses say most of their orders from the Internet, do not rely on stores can also find orders.
4, competition intensifies. The development of LED lighting industry seems to be rapid, the reason: one is the traditional lamp for a new light source, a change in the structure and the shape of the city is two; renovation project with the LED lamp, the other is a normal market growth. But all of the original lighting industry manufacturers are now doing LED lights, coupled with the drive manufacturers, packaging manufacturers have also divided the LED market cake, LED market competition continues to intensify.
In the end, LED is indeed a revolutionary generation source, cake market continues to expand, but due to capacity expansion rate in the industry is much faster than the market growth rate, resulting in oversupply, serious homogenization, the market has been full of vicious competition of gunpowder, coupled with the impact of the electricity supplier, lighting accessories city high vacancy rate also be not at all surprising.
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