Ancient town LED market status: enterprises to fight more price war, professional stores are perfect

At the end of 2012, Guangdong Province Bureau of quality and technical supervision conducted a sampling of LED lighting products, officercarries self ballasted LED lamp products in Guangzhou, Shenzhen, Zhongshan and other 7 cities and 21 enterprises, the sampling results showed that the qualified rate of less than 30%. In the ancient town, the quality of the LEC industry has also become the soft underbelly of sustainable development.

Part of the LED companies bogged down in price war quagmire

K-sen semiconductor technology company deputy general Xia Zhenghao believes that the characteristics of the development of Guzhen lighting industry is fast, comprehensive information. In 2010, when the company was founded in the light of the holy science and technology, the other big cities in the city basically do not how to do led, only the ancient town to do, many people rely on LED earned the first pot of gold. Although the ancient town to seize the opportunity for the development of LED, but in fact, many of the ancient town of LED companies specializing in low-end products. These companies think cheap is good to sell, so they are in pursuit of sales and deliberately low price, regardless of the quality of the product and brand.

In the circle of customers inside Xia Zhenghao, popular with such a sentence - LED do not do low-end. Why? Because to do low-end products, perhaps the first year will make money, but second years, third years will lose money. If the deficit can only run, do not run on foot. "

Vicious price competition led to the development of a lot of LED companies are now experiencing bottlenecks, serious and even bankruptcy. For example, in July this year, the closure of the ancient town of male remember lighting, because junk goods cause their own funding strand breaks.

Remember that the town is one of the few billions of enterprises, but it is also a typical case of low-end products. Recorded the price of LED lighting products to the extreme, before the collapse of its LED bubble and so on has been reduced to a minimum of 1 yuan / watt. It is understood that the original owner of the company had hoped that through the low-end products to expand the scale of the company, and then through their own sales network to push up the high-end products, but customers simply do not recognize the product return rate is very high.

The collapse of LED enterprises is not only in the ancient town. According to incomplete statistics, since July this year, only Zhongshan and Shenzhen, there are 5 LED business failures, Shenzhen billion light technology companies have been exposed due to debt, the boss run away arrested news.

LED face shuffle quality and brand is king

Insiders said that a number of LED companies have closed down the domestic LED industry is stepping into the stage of accelerated shuffle. In Xia Zhenghao's view, the collapse of the male record, is not accidental, but inevitable. With some of the higher requirements of large companies involved in the field of LED, the poor will eventually be eliminated, this elimination is benign, will make the future of the town LED industry increasingly standardized.

The town by the letter of the Secretary Huang Zhitong to xiongji collapse described as "mighty wave crashing on a sandy shore". He said that in previous years, a more qualified LED bulb price to hundreds of dollars, and now, qualified LED bulb as long as 20, $30. This shows that the cost of LED is reduced, but it does not mean that companies can make a few dollars LED bulbs.

In the LED market competition, enterprises must have a long-term vision, we must take into account the bigger and stronger, rely on the quality and brand to establish long-term customer trust. Huang Zhitong told reporters that the goal of the ancient town in LED products is to improve the quality and quality of the product, to participate in the advanced level of Western countries. "A lamp, why people can sell so expensive? The difference is not in the design style, but in the manufacturing process and the entire LED lamp life and reliability. We can not only produce rough products, we have to do more sophisticated, to achieve the ultimate, like a Swiss watch. "

The town needs to make quality products of LED enterprises, such as lighting company is located in the Aru Flamini Haizhou Guzhen district. "It makes LED commercial lighting is very good, the products are mainly exported to Europe and the United states. The technical process of the product has been improved, and the added value of the product has come out. Said Huang Zhitong.

LED how to deal with excess capacity of the ancient town

At present, there are thousands of enterprises directly or indirectly engaged in LED lighting, so many companies engaged in LED, but also makes the town formed a relatively complete LED industry chain.

However, the ancient town is concentrated in the middle and lower reaches of the LED industry chain. The town has hundreds of packaging enterprises, which belongs to the packaging industry chain in the middle, they have killed between bargain is a murky sky over a dark earth. And to the downstream, competition is cruel. Because the lower reaches of the industry chain technology is relatively low, low barriers to entry, a screwdriver, screwdriver can be a combination of production, so fierce competition. The upstream area of the chip due to high technical requirements, the number of enterprises is relatively small, but not so fierce competition.

Xia Zhenghao is located in the holy light technology company focused on the development of high-end products in the field of semiconductor lighting. In 7 and August of this year, the company encountered difficulties to buy chips. Upstream industry chain in the chip market supply shortage, our company has been a lot of orders, but because of lack of chips, and can not work overtime production. "

For the middle reaches of the packaging business, Xia Zhenghao believes that product development and cost-effective are very important. Packaging enterprises need a good after-sales service, do not always think about their own money, but also to consider the customer to produce products in the market competitiveness".

What is the end of the LED industry chain, the town government has been thinking about the problem. Huang Zhitong quite optimistic about the prospects for the use of LED lights