April 12, 2014, coincided with the thirteenth Guzhen Lighting Expo, the reporter had the opportunity to go to the town lights to see the first held in the spring of the ancient town lights Fair style.
The lights Fair set up in the town is still the main venue of conference and Exhibition Center, Bai Sheng lighting lights are square, Times Square, Pacific Lighting Plaza three super lighting stores set up at the venue, the exhibition form and shopping malls linkage pattern, exhibitors reached nearly 1000.
If only from the main venue of the situation, although there are hundreds of LED enterprises in Zhongshan participated in the spring fair, and more than 90% of the enterprises have been the main LED lighting products, but few well-known brand manufacturers, and the "low", "low" "workshop" is still the main characteristics of the exhibition, admiring some lighting dealer all over the country to purchase, there are a lot of town residents family, understand the market to see the exhibition.
The huge number of customers to sign the bill almost extravagant
According to the reporter, the fair is a two year exhibition organizers for the first time to start, and to give to export, but because in Frankfurt and Beijing before and after the lantern lighting exhibition, held in the fall of the original Expo event does not appear.
The exhibitors, area lighting industry cluster town as a relatively complete industrial chain, the exhibition also attracted a lot of equipment enterprises, such as Hangzhou, Han's laser light, Guangzhou, Shenzhen, Shenzhen Daheng Di Jindian Laser Technology Co Ltd.
Benefit from the current LED market is a good trend, the town's entrepreneurs have begun to expand production, procurement equipment intentions obvious.
The exhibition and related lighting production line, wave soldering, reflow soldering, wire stripping machine, printing machine, laser marking machine, aging equipment, electric iron, electric appliances and some necessary tools, wrenches, lathe, shelves, related tool fixture, variable frequency power supply, high press and most of the equipment are visible at the scene.
There are also a few people to consult, but according to a number of equipment manufacturers, said most of them may have some intention, but not yet reached the scene order.
Downstream application vendors are mainly in Guangzhou, Shenzhen, Zhongshan and the town of local enterprises, involving Huayi lighting, lighting, Qilang Shengqiu Lamps lighting, skymax display, giant bright optoelectronics, Fortes lighting. There are also some power supply enterprises such as meanwell power in the exhibition.
According to reporters from the representative office application vendors to understand the situation, this year compared to previous years, the flow of people is greatly reduced, and in April 12th according to the opening of the exhibition has in the past 2 days, many exhibitors booth to negotiate and reflect the intention to buy only a handful of companies, the scene is type of customer orders is almost zero.
This year's effect is really too general, foreign customers are also a handful of domestic audience, suppliers and peers have become 80%, the actual effect of the exhibition can be imagined. A relatively strong strength of the exhibitors representatives told reporters directly.
Product prices are not only lower the lowest
On the way to the town, the reporter saw a street advertising companies throughout the town, this enterprise 3W bulb lamp products the lowest price only 1.45 yuan per watt, less than 0.5 yuan, it is the price of cabbage LED bulb.
At the meeting, the price has become the exhibitors to promote the killer, manufacturers have to calculate the cost of lamps in various forms. If there is a manufacturer of 12W ceiling lamp (chassis + Light + drive + standardized assembly), the lowest price is only 11 yuan, the price of finished products only need $18, 3W day Lantern minimum 4 yuan.
It can be said that the town's products, the price is quite competitive. This reporter has learned that the current market price of the brand manufacturers are much higher than the price of the product on the show.
With the international giants PHILPS as an example, the Jingdong 3W bulb price is 19.90 yuan; 10W bulb price is 59 yuan; 13W bulb price is 89 yuan, PAR lamps, candle lamps and other products price is greatly increased, reached 20 yuan per kilowatt.
Look at the domestic well-known brands of NVC LED product price for the Jingdong, 5W LED bulb price is 46 yuan, 3WLED ceiling lamp is priced at 12 yuan, the price of LED lamp 24W for 372 yuan. A representative of exhibitors told reporters LED ceiling products, 35 yuan 12W, 50 yuan 15W, recommended to the market to double the sales price, for small dealer profitability is still very objective.
Such a cheap LED, in the end is what is used in the chip, the reporter learned that the vast majority of exhibitors told reporters that the use of Taiwan manufacturers chip, but the name is not known.
It is understood that, in accordance with the current market conditions, the relative quality can be guaranteed per watt light source products the price of almost 3 yuan, if coupled with the lamp housing and radiator parts assembled into lighting products, each tile basic price in more than 5 yuan. Prices are relatively favorable, but the quality is relatively difficult to guarantee. At the scene, it is difficult to see the manufacturer's products can be played after the detection of testing, or through a variety of certification in the industry as a promotional highlights.
The goods on the price of the product, in the field of business representatives and even revealed that the quality of the product is not recognized, how to make consumers feel at ease. If consumers are not satisfied, it is inevitable that the town will not be able to get rid of the lights off the low-end goods
Contact: mack
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E-mail: mack@archled.net
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